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Die Idee klingt klar – ein „Service Assistant“, der proaktiv Hinweise gibt und Bedienungen erleichtert.",[445],{"type":318,"attrs":446},{"color":320},{"type":20,"attrs":448,"content":449},{"textAlign":22},[450],{"text":451,"type":26,"marks":452},"Im KI-Kompass-Gespräch zeigte sich jedoch schnell: Obwohl alle dieselbe Idee formuliert hatten, meinten sie etwas völlig Unterschiedliches.",[453],{"type":318,"attrs":454},{"color":320},{"type":20,"attrs":456,"content":457},{"textAlign":22},[458],{"text":459,"type":26,"marks":460},"Das Produktteam wollte eine KI, die autonom Vorschläge macht und Probleme aktiv erkennt. Marketing träumte von einer warmen, personalisierten Interaktion – ein emotionaler Assistent im Markenstil. Der Sicherheitsbereich bestand auf strengen Grenzen: keine Automatisierung während der Fahrt, volle Transparenz, maximale Nachvollziehbarkeit. Engineering sah technische Limitierungen, besonders bei Echtzeitdaten und Erklärbarkeit. Formal sah das Projekt klar aus. Im Gespräch wurde deutlich: Es gab vier völlig unterschiedliche Produktvisionen.",[461],{"type":318,"attrs":462},{"color":320},{"type":20,"attrs":464,"content":465},{"textAlign":22},[466],{"text":467,"type":26,"marks":468},"Durch das Konfigurieren der Skalen entstand dann jedoch ein gemeinsames Bild. Die KI sollte kein autonomer Co-Pilot werden und auch keine emotionale Figur verkörpern. Stattdessen formte sich die Vision eines situationsbewussten Service-Guides, der:",[469],{"type":318,"attrs":470},{"color":320},{"type":472,"content":473},"bullet_list",[474,485,495,505,515],{"type":475,"content":476},"list_item",[477],{"type":20,"attrs":478,"content":479},{"textAlign":22},[480],{"text":481,"type":26,"marks":482},"nur in sicheren Kontexten proaktiv wird",[483],{"type":318,"attrs":484},{"color":320},{"type":475,"content":486},[487],{"type":20,"attrs":488,"content":489},{"textAlign":22},[490],{"text":491,"type":26,"marks":492},"alle Empfehlungen mit Quellen belegt",[493],{"type":318,"attrs":494},{"color":320},{"type":475,"content":496},[497],{"type":20,"attrs":498,"content":499},{"textAlign":22},[500],{"text":501,"type":26,"marks":502},"keine Entscheidungen trifft",[503],{"type":318,"attrs":504},{"color":320},{"type":475,"content":506},[507],{"type":20,"attrs":508,"content":509},{"textAlign":22},[510],{"text":511,"type":26,"marks":512},"sachlich kommuniziert",[513],{"type":318,"attrs":514},{"color":320},{"type":475,"content":516},[517],{"type":20,"attrs":518,"content":519},{"textAlign":22},[520],{"text":521,"type":26,"marks":522},"klar innerhalb gesetzlicher Sicherheitsgrenzen operiert",[523],{"type":318,"attrs":524},{"color":320},{"type":20,"attrs":526,"content":527},{"textAlign":22},[528],{"text":529,"type":26,"marks":530},"Diese Klarheit hätte kein Briefing-Dokument der Welt erzeugt. Sie entstand durch das gemeinsame Durchlaufen der Skalen – durch das Sprechen über Grenzen, Ambitionen, Sorgen und Erwartungen.",[531],{"type":318,"attrs":532},{"color":320},{"_uid":534,"media":535,"video":41,"headline":41,"component":357,"aspectRatio":358,"preserveAspectRatio":45},"1dede0c4-3542-4ebe-b794-e635e0829c86",{"id":536,"alt":537,"name":538,"focus":41,"title":538,"source":41,"filename":539,"copyright":540,"fieldtype":43,"meta_data":541,"is_external_url":45},133892174335128,"Five people in a brightly lit office sitting around a table with laptops, engaged in a discussion and smiling. Whiteboard in the background.","Orientierung finden mit dem KI-Kompass","https://a.storyblok.com/f/180740/5472x3648/dff6338d80/ki-kompass_workshop.jpg","Ergosign",{"alt":537,"title":538,"source":41,"copyright":540},{"_uid":543,"intro":544,"content":563,"component":407},"cb866ed3-05e8-49dd-948b-46b4c72786e0",[545],{"cta":546,"_uid":547,"text":548,"headline":552,"component":302},[],"f022aaa8-d4ff-46a0-b1ed-2a4232353be4",{"type":17,"content":549},[550],{"type":20,"attrs":551},{"textAlign":22},{"type":17,"content":553},[554],{"type":20,"attrs":555,"content":556},{"textAlign":22},[557,559],{"text":558,"type":26},"Warum der ",{"text":560,"type":26,"marks":561},"KI-Kompass wirkt",[562],{"type":301},[564],{"id":41,"_uid":565,"content":566,"component":406},"936bc455-4744-4b01-9172-8d177a712380",[567],{"_uid":568,"text":569,"headline":41,"component":349},"3341b5bb-2b7c-4a81-bec2-2350c594ea6f",{"type":17,"content":570},[571,579,598],{"type":20,"attrs":572,"content":573},{"textAlign":22},[574],{"text":575,"type":26,"marks":576},"Unsere Erfahrung – und auch zahlreiche Veröffentlichungen von Google, IBM, Microsoft und unabhängigen Research-Gruppen – zeigen immer wieder: KI-Projekte scheitern selten an der Technologie. Sie scheitern an etwas viel Menschlicherem: unklaren Anforderungen, fehlender gemeinsamer Sprache und unterschiedlichen Erwartungshaltungen zwischen Business, Design, Legal und Tech. Oft beginnen Teams hochmotiviert, nur um Wochen später festzustellen, dass alle von etwas anderem sprechen.",[577],{"type":318,"attrs":578},{"color":320},{"type":20,"attrs":580,"content":581},{"textAlign":22},[582,587,593],{"text":583,"type":26,"marks":584},"Nach mehreren Iterationen und im Austausch mit Experten aus unterschiedlichen Fachbereichen wie IT Engineering, Data Science, Entwicklern und Projektmanagement sowie UX-Designern geht unser KI-Kompass genau dieses Problem an. Er übersetzt abstrakte KI-Konzepte in konkrete Entscheidungen und bringt so alle Stakeholder auf eine gemeinsame Linie. Er legt Leitplanken fest, bevor Ressourcen investiert werden, und verhindert teure Umwege oder Fehlentwicklungen. Noch bevor der erste Workshop beginnt, entsteht ein gemeinsames KI-Profil – ein klares Bild davon, wie das System funktionieren und wirken soll und welche Richtung es bewusst ",[585],{"type":318,"attrs":586},{"color":320},{"text":588,"type":26,"marks":589},"nicht",[590,592],{"type":318,"attrs":591},{"color":320},{"type":343},{"text":594,"type":26,"marks":595}," einschlagen darf.",[596],{"type":318,"attrs":597},{"color":320},{"type":20,"attrs":599,"content":600},{"textAlign":22},[601],{"text":602,"type":26,"marks":603},"Was bleibt, ist kein nebulöser Wunsch nach „irgendeinem KI-Mehrwert“, sondern strategische Orientierung: ein Projekt, das bewusst, fokussiert und mit einer geteilten Vision startet.",[604],{"type":318,"attrs":605},{"color":320},{"_uid":607,"intro":608,"content":629,"component":407},"8304c489-64a1-4f98-8c47-008eb4a2a4ca",[609],{"cta":610,"_uid":611,"text":612,"headline":616,"component":302},[],"676ae329-05ed-4c93-b0fc-e3cdf550d346",{"type":17,"content":613},[614],{"type":20,"attrs":615},{"textAlign":22},{"type":17,"content":617},[618],{"type":20,"attrs":619,"content":620},{"textAlign":22},[621,623,627],{"text":622,"type":26},"Was am ",{"text":624,"type":26,"marks":625},"Ende",[626],{"type":301},{"text":628,"type":26}," steht",[630],{"id":41,"_uid":631,"content":632,"component":406},"45026525-0bbd-490d-8a7d-7588b27f5ab6",[633],{"_uid":634,"text":635,"headline":41,"component":349},"e32ebfa2-6eb3-4ed4-8ff3-94691c3ebabf",{"type":17,"content":636},[637,645,653],{"type":20,"attrs":638,"content":639},{"textAlign":22},[640],{"text":641,"type":26,"marks":642},"Der KI-Kompass liefert kein fertiges Konzept. Aber er liefert etwas, das in dieser frühen Phase weit wertvoller ist: ein klar beschriebenes KI-Systemprofil. Ein gemeinsames Bild davon, welche Rolle die KI übernehmen soll, wie viel Einfluss sie auf die Nutzer hat, wie transparent sie sein muss und welche Grenzen sie nicht überschreiten darf.",[643],{"type":318,"attrs":644},{"color":320},{"type":20,"attrs":646,"content":647},{"textAlign":22},[648],{"text":649,"type":26,"marks":650},"Dieses Profil ist strategisch formuliert und für alle verständlich. Es bildet den idealen Startpunkt für jeden AI-Ideation-Workshop – und die Grundlage für ein verantwortungsvolles, nutzerzentriertes und markenkonformes KI-Produkt.",[651],{"type":318,"attrs":652},{"color":320},{"type":20,"attrs":654,"content":655},{"textAlign":22},[656],{"text":657,"type":26,"marks":658},"Der größte Fehler in KI-Projekten ist, zu früh mit der Umsetzung zu beginnen. Der zweitgrößte: ohne gemeinsame Sprache zu starten. Wenn Sie Ihr KI-Projekt nicht dem Zufall überlassen möchten und mit Orientierung statt Bauchgefühl starten wollen: Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",[659],{"type":318,"attrs":660},{"color":320},[662],{"_uid":663,"media":664,"headline":670,"component":681},"e62c3a6c-86b2-4538-8faf-c5de4c1f88d5",{"id":665,"alt":666,"name":41,"focus":41,"title":667,"source":41,"filename":668,"copyright":41,"fieldtype":43,"meta_data":669,"is_external_url":45},133884419971977,"A futuristic, glowing compass with a transparent dome displays a blue and pink needle, set on a dark background.","Der KI-Kompass","https://a.storyblok.com/f/180740/3840x2160/3de7b60086/ki_kompass_header.png",{"alt":666,"title":667,"source":41,"copyright":41},{"type":17,"content":671},[672],{"type":20,"attrs":673,"content":674},{"textAlign":22},[675,677],{"text":676,"type":26},"Vom Buzzword zur Strategie: ",{"text":678,"type":26,"marks":679},"Der KI-Kompass als Erfolgsschlüssel",[680],{"type":301},"MediaHero",[683],"cfa8e739-dc5b-4239-ab1b-97232ab94ef1",[685],"6c327e6a-b387-4056-a36c-d5f33b79bed3",[687,688],"2b5052bc-db30-4ae9-87f0-ede87bb56855","c68efb2e-60c7-4bd6-a9ed-a1a52ba0a965",[690],{"id":41,"_uid":691,"form":692,"intro":693,"target":715,"contact":716,"component":717,"textFailure":718,"textSuccess":721,"titleFailure":724,"titleSuccess":727,"shouldRedirect":45,"buttonSuccessLabel":41,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"48350e14-d162-4dc4-a863-7cebb2c5f825","30bb3154-6b97-41ea-aa21-55a700818918|||3780485|||2602_Kontaktformular_Development_DE",[694],{"cta":695,"_uid":696,"text":697,"headline":704,"component":302},[],"d7e54876-c278-40fa-9a87-70c8b676484d",{"type":17,"content":698},[699],{"type":20,"attrs":700,"content":701},{"textAlign":22},[702],{"text":703,"type":26},"Wir zeigen Ihnen, wie Sie KI-Projekte mit klarem Fahrplan und UX-Exzellenz erfolgreich umsetzen. Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",{"type":17,"content":705},[706],{"type":707,"attrs":708,"content":710},"heading",{"level":709,"textAlign":22},2,[711],{"text":712,"type":26,"marks":713},"Ihr KI-Vorhaben verdient mehr als Bauchgefühl.",[714],{"type":301},{"id":41,"url":41,"linktype":36,"fieldtype":66,"cached_url":41},"9ac76e7c-fc6c-4de3-9738-9467f397cd9b","ContactSection",{"type":17,"content":719},[720],{"type":20},{"type":17,"content":722},[723],{"type":20},{"type":17,"content":725},[726],{"type":20},{"type":17,"content":728},[729],{"type":20},"BlogPage",[732],{"cta":733,"_uid":734,"text":735,"headline":786,"component":302},[],"2ea93f38-616b-4b51-bf32-55632d921d88",{"type":17,"content":736},[737,756,764],{"type":20,"attrs":738,"content":739},{"textAlign":22},[740,745,751],{"text":741,"type":26,"marks":742},"Die Technologie ist vielversprechend, der Wettbewerb bewegt sich und somit steigt auch der Druck, eine eigene KI-Lösung auf den Markt zu bringen. ",[743],{"type":318,"attrs":744},{"color":320},{"text":746,"type":26,"marks":747},"Doch eine zentrale Frage bleibt offen:",[748,750],{"type":318,"attrs":749},{"color":320},{"type":301},{"text":752,"type":26,"marks":753}," Was genau soll diese KI eigentlich tun? ",[754],{"type":318,"attrs":755},{"color":320},{"type":20,"attrs":757,"content":758},{"textAlign":22},[759],{"text":760,"type":26,"marks":761},"Sobald die ersten konkreten Gespräche stattfinden, tauchen Unsicherheiten auf, denn oft fehlt eine “gemeinsame Sprache\", um Ambitionen verständlich auszudrücken. Teams sprechen über KI, aber jeder meint etwas anderes. 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Personenbezogene Daten sind Informationen über persönliche oder sachliche Verhältnisse einer bestimmten oder bestimmbaren natürlichen Person. Darunter fallen z. B. der bürgerliche Name, die Anschrift, die Telefonnummer und das Geburtsdatum, aber auch alle anderen Daten, die auf eine bestimmbare Person bezogen werden können. Da personenbezogene Daten besonderen gesetzlichen Schutz genießen, werden sie bei uns nur im soweit dies für die Bereitstellung unserer Internetseite und die Erbringung unserer Leistung erforderlich ist erhoben. Nachfolgend stellen wir dar, welche personenbezogenen Informationen wir während Ihres Besuches auf unserer Internetseite erfassen und wie wir diese nutzen.Unsere Datenschutzpraxis steht im Einklang mit den gesetzlichen Regelungen, insbesondere denen des Bundesdatenschutzgesetzes (BDSG), des Telemediengesetzes (TMG) und der Datenschutzgrundverordnung der EU (DSGVO). Wir werden Ihre personenbezogenen Daten ausschließlich erheben, verarbeiten und speichern, soweit dies zur funktionsfähigen Bereitstellung dieser Internetseite und unserer Inhalte und Leistungen erforderlich ist, sowie zur Bearbeitung von Anfragen und ggf. zur Abwicklung von Bestellungen / Verträgen, dies jeweils aber nur, soweit hierfür ein berechtigtes Interesse i.S.d. Art. 6 Abs. 1 S.1 lit. f DSGVO oder ein sonstiger Erlaubnistatbestand besteht. Nur wenn Sie zuvor Ihre Einwilligung gesondert erteilt haben, erfolgt eine Nutzung Ihrer Daten auch für weitergehende, in der Einwilligung genau bestimmte Zwecke, z. B. für die Übersendung von werblichen Informationen per Newsletter.\u2028\u2028",{"type":20,"attrs":3737,"content":3738},{"textAlign":22},[3739],{"text":3740,"type":26},"Personenbezogene Daten (nachfolgend zumeist nur „Daten“ genannt) werden von uns nur im Rahmen der Erforderlichkeit sowie zum Zwecke der Bereitstellung eines funktionsfähigen und nutzerfreundlichen Internetauftritts, inklusive seiner Inhalte und der dort angebotenen Leistungen, verarbeitet.\u2028\u2028",{"type":20,"attrs":3742,"content":3743},{"textAlign":22},[3744],{"text":3745,"type":26},"Gemäß Art. 4 Ziffer 1. der Verordnung (EU) 2016/679, also der Datenschutz-Grundverordnung (nachfolgend nur „DSGVO“ genannt), gilt als „Verarbeitung“ jeder mit oder ohne Hilfe automatisierter Verfahren ausgeführter Vorgang oder jede solche Vorgangsreihe im Zusammenhang mit personenbezogenen Daten, wie das Erheben, das Erfassen, die Organisation, das Ordnen, die Speicherung, die Anpassung oder Veränderung, das Auslesen, das Abfragen, die Verwendung, die Offenlegung durch Übermittlung, Verbreitung oder eine andere Form der Bereitstellung, den Abgleich oder die Verknüpfung, die Einschränkung, das Löschen oder die Vernichtung.\u2028\u2028",{"type":20,"attrs":3747,"content":3748},{"textAlign":22},[3749],{"text":3750,"type":26},"Mit der nachfolgenden Datenschutzerklärung informieren wir Sie insbesondere über Art, Umfang, Zweck, Dauer und Rechtsgrundlage der Verarbeitung personenbezogener Daten, soweit wir entweder allein oder gemeinsam mit anderen über die Zwecke und Mittel der Verarbeitung entscheiden. Zudem informieren wir Sie nachfolgend über die von uns zu Optimierungszwecken sowie zur Steigerung der Nutzungsqualität eingesetzten Fremdkomponenten, soweit hierdurch Dritte Daten in wiederum eigener Verantwortung verarbeiten.",{"type":20,"attrs":3752,"content":3753},{"textAlign":22},[3754],{"text":3755,"type":26},"Unsere Datenschutzerklärung ist wie folgt gegliedert:",{"type":20,"attrs":3757,"content":3758},{"textAlign":22},[3759],{"text":3760,"type":26},"\t•\tI. Informationen über uns als Verantwortliche",{"type":20,"attrs":3762,"content":3763},{"textAlign":22},[3764],{"text":3765,"type":26},"\t•\tII. Rechte der Nutzer und Betroffenen",{"type":20,"attrs":3767,"content":3768},{"textAlign":22},[3769],{"text":3770,"type":26},"\t•\tIII. Informationen zur Datenverarbeitung",{"type":17,"content":3772},[3773],{"type":20,"attrs":3774,"content":3775},{"textAlign":22},[3776],{"text":3777,"type":26},"Hier erfahren Sie wie:",{"id":41,"_uid":3779,"content":3780,"headline":3873,"component":1300},"8d0c1bd6-2408-4ef2-9a76-77c6bcc58e30",[3781],{"_uid":3782,"text":3783,"headline":41,"component":349},"cded299b-43bf-4d90-bfe8-5ecb206298c8",{"type":17,"content":3784},[3785,3793,3838],{"type":20,"attrs":3786,"content":3787},{"textAlign":22},[3788],{"text":3789,"type":26,"marks":3790},"Verantwortlicher Anbieter dieses Internetauftritts im datenschutzrechtlichen Sinne ist:\u2028\u2028",[3791],{"type":318,"attrs":3792},{"color":1599},{"type":20,"attrs":3794,"content":3795},{"textAlign":22},[3796,3801,3802,3807,3808,3813,3814,3819,3820,3825,3833],{"text":3797,"type":26,"marks":3798},"Ergosign GmbH\u2028",[3799],{"type":318,"attrs":3800},{"color":1599},{"type":1393},{"text":3803,"type":26,"marks":3804},"Europaallee 20a\u2028",[3805],{"type":318,"attrs":3806},{"color":1599},{"type":1393},{"text":3809,"type":26,"marks":3810},"66113 Saarbrücken\u2028Deutschland\u2028",[3811],{"type":318,"attrs":3812},{"color":1599},{"type":1393},{"text":3815,"type":26,"marks":3816},"Telefon: +49 681 9884120\u2028",[3817],{"type":318,"attrs":3818},{"color":1599},{"type":1393},{"text":3821,"type":26,"marks":3822},"Telefax: +49 681 98841210\u2028E-Mail: ",[3823],{"type":318,"attrs":3824},{"color":1599},{"text":3826,"type":26,"marks":3827},"contact@ergosign.de",[3828,3831],{"type":31,"attrs":3829},{"href":3830,"uuid":22,"anchor":22,"target":22,"linktype":778},"mailto:contact@ergosign.de",{"type":318,"attrs":3832},{"color":1599},{"text":3834,"type":26,"marks":3835},"\u2028\u2028",[3836],{"type":318,"attrs":3837},{"color":1599},{"type":20,"attrs":3839,"content":3840},{"textAlign":22},[3841,3842,3847,3848,3853,3854,3859,3860,3865],{"type":1393},{"text":3843,"type":26,"marks":3844},"Datenschutzbeauftragte/r beim Anbieter ist:\u2028",[3845],{"type":318,"attrs":3846},{"color":1599},{"type":1393},{"text":3849,"type":26,"marks":3850},"Marco Peters, Nextwork GmbH\u2028",[3851],{"type":318,"attrs":3852},{"color":1599},{"type":1393},{"text":3855,"type":26,"marks":3856},"Sophienstraße 20, 80333 München\u2028",[3857],{"type":318,"attrs":3858},{"color":1599},{"type":1393},{"text":3861,"type":26,"marks":3862},"E-Mail: ",[3863],{"type":318,"attrs":3864},{"color":1599},{"text":3866,"type":26,"marks":3867},"datenschutz@nextwork.de",[3868,3871],{"type":31,"attrs":3869},{"href":3870,"uuid":22,"anchor":22,"target":22,"linktype":778},"mailto:datenschutz@nextwork.de",{"type":318,"attrs":3872},{"color":1599},{"type":17,"content":3874},[3875],{"type":20,"attrs":3876,"content":3877},{"textAlign":22},[3878],{"text":3879,"type":26},"I. Informationen über uns als Verantwortliche",{"id":41,"_uid":3881,"content":3882,"headline":3929,"component":1300},"8003a926-e9c2-43e4-9509-7faa8fde9514",[3883],{"_uid":3884,"text":3885,"headline":41,"component":349},"3f12a583-2584-4f56-8665-126a9865f32e",{"type":17,"content":3886},[3887,3892,3897,3902,3907,3912,3917,3922],{"type":20,"attrs":3888,"content":3889},{"textAlign":22},[3890],{"text":3891,"type":26},"Mit Blick auf die nachfolgend noch näher beschriebene Datenverarbeitung haben die Nutzer und Betroffenen das Recht",{"type":20,"attrs":3893,"content":3894},{"textAlign":22},[3895],{"text":3896,"type":26},"\t•\tauf Bestätigung, ob sie betreffende Daten verarbeitet werden, auf Auskunft über die verarbeiteten Daten, auf weitere Informationen über die Datenverarbeitung sowie auf Kopien der Daten (vgl. auch Art. 15 DSGVO);",{"type":20,"attrs":3898,"content":3899},{"textAlign":22},[3900],{"text":3901,"type":26},"\t•\tauf Berichtigung oder Vervollständigung unrichtiger bzw. unvollständiger Daten (vgl. auch Art. 16 DSGVO);",{"type":20,"attrs":3903,"content":3904},{"textAlign":22},[3905],{"text":3906,"type":26},"\t•\tauf unverzügliche Löschung der sie betreffenden Daten (vgl. auch Art. 17 DSGVO), oder, alternativ, soweit eine weitere Verarbeitung gemäß Art. 17 Abs. 3 DSGVO erforderlich ist, auf Einschränkung der Verarbeitung nach Maßgabe von Art. 18 DSGVO;",{"type":20,"attrs":3908,"content":3909},{"textAlign":22},[3910],{"text":3911,"type":26},"\t•\tauf Erhalt der sie betreffenden und von ihnen bereitgestellten Daten und auf Übermittlung dieser Daten an andere Anbieter/Verantwortliche (vgl. auch Art. 20 DSGVO);",{"type":20,"attrs":3913,"content":3914},{"textAlign":22},[3915],{"text":3916,"type":26},"\t•\tauf Beschwerde gegenüber der Aufsichtsbehörde, sofern sie der Ansicht sind, dass die sie betreffenden Daten durch den Anbieter unter Verstoß gegen datenschutzrechtliche Bestimmungen verarbeitet werden (vgl. auch Art. 77 DSGVO).\u2028\u2028",{"type":20,"attrs":3918,"content":3919},{"textAlign":22},[3920],{"text":3921,"type":26},"Darüber hinaus ist der Anbieter dazu verpflichtet, alle Empfänger, denen gegenüber Daten durch den Anbieter offengelegt worden sind, über jedwede Berichtigung oder Löschung von Daten oder die Einschränkung der Verarbeitung, die aufgrund der Artikel 16, 17 Abs. 1, 18 DSGVO erfolgt, zu unterrichten. Diese Verpflichtung besteht jedoch nicht, soweit diese Mitteilung unmöglich oder mit einem unverhältnismäßigen Aufwand verbunden ist. Unbeschadet dessen hat der Nutzer ein Recht auf Auskunft über diese Empfänger.\u2028\u2028",{"type":20,"attrs":3923,"content":3924},{"textAlign":22},[3925],{"text":3926,"type":26,"marks":3927},"Ebenfalls haben die Nutzer und Betroffenen nach Art. 21 DSGVO das Recht auf Widerspruch gegen die künftige Verarbeitung der sie betreffenden Daten, sofern die Daten durch den Anbieter nach Maßgabe von Art. 6 Abs. 1 lit. f) DSGVO verarbeitet werden. Insbesondere ist ein Widerspruch gegen die Datenverarbeitung zum Zwecke der Direktwerbung statthaft.",[3928],{"type":301},{"type":17,"content":3930},[3931],{"type":20,"attrs":3932,"content":3933},{"textAlign":22},[3934],{"text":3935,"type":26},"II. Rechte der Nutzer und Betroffenen",{"id":41,"_uid":3937,"content":3938,"headline":4813,"component":1300},"1b628dc1-802d-49b4-aaf1-87e7198191ca",[3939,3948,3973,4044,4064,4099,4158,4190,4211,4221,4261,4297,4333,4425,4445,4459,4468,4481,4530,4565,4607,4690,4743],{"_uid":3940,"text":3941,"headline":41,"component":349},"d5aebb13-7b15-4545-acbd-ebe99394f5f1",{"type":17,"content":3942},[3943],{"type":20,"attrs":3944,"content":3945},{"textAlign":22},[3946],{"text":3947,"type":26},"Ihre bei Nutzung unseres Internetauftritts verarbeiteten Daten werden gelöscht oder gesperrt, sobald der Zweck der Speicherung entfällt, der Löschung der Daten keine gesetzlichen Aufbewahrungspflichten entgegenstehen und nachfolgend keine anderslautenden Angaben zu einzelnen Verarbeitungsverfahren gemacht werden.",{"_uid":3949,"text":3950,"headline":3972,"component":349},"084b96fc-7ded-4e75-98f5-73f6e85437df",{"type":17,"content":3951},[3952,3957,3962,3967],{"type":20,"attrs":3953,"content":3954},{"textAlign":22},[3955],{"text":3956,"type":26},"Aus technischen Gründen, insbesondere zur Gewährleistung eines sicheren und stabilen Internetauftritts, werden Daten durch Ihren Internet-Browser an uns bzw. an unseren Webspace-Provider übermittelt. Mit diesen sog. Server-Logfiles werden u.a. Typ und Version Ihres Internetbrowsers, das Betriebssystem, die Website, von der aus Sie auf unseren Internetauftritt gewechselt haben (Referrer URL), die Website(s) unseres Internetauftritts, die Sie besuchen, Datum und Uhrzeit des jeweiligen Zugriffs sowie die IP-Adresse des Internetanschlusses, von dem aus die Nutzung unseres Internetauftritts erfolgt, erhoben.\u2028\u2028",{"type":20,"attrs":3958,"content":3959},{"textAlign":22},[3960],{"text":3961,"type":26},"Diese so erhobenen Daten werden vorrübergehend gespeichert, dies jedoch nicht gemeinsam mit anderen Daten von Ihnen.\u2028\u2028",{"type":20,"attrs":3963,"content":3964},{"textAlign":22},[3965],{"text":3966,"type":26},"Diese Speicherung erfolgt auf der Rechtsgrundlage von Art. 6 Abs. 1 lit. f) DSGVO. Unser berechtigtes Interesse liegt in der Verbesserung, Stabilität, Funktionalität und Sicherheit unseres Internetauftritts.\u2028\u2028",{"type":20,"attrs":3968,"content":3969},{"textAlign":22},[3970],{"text":3971,"type":26},"Die Daten werden spätestens nach sieben Tage wieder gelöscht, soweit keine weitere Aufbewahrung zu Beweiszwecken erforderlich ist. Andernfalls sind die Daten bis zur endgültigen Klärung eines Vorfalls ganz oder teilweise von der Löschung ausgenommen.","Serverdaten",{"_uid":3974,"text":3975,"headline":4043,"component":349},"694de821-7601-4939-8076-af2e828914ce",{"type":17,"content":3976},[3977,3984,3989,3994,3999,4004,4009,4016,4021,4026,4033,4038],{"type":20,"attrs":3978,"content":3979},{"textAlign":22},[3980],{"text":3981,"type":26,"marks":3982},"a) Sitzungs-Cookies/Session Cookies",[3983],{"type":301},{"type":20,"attrs":3985,"content":3986},{"textAlign":22},[3987],{"text":3988,"type":26},"Wir verwenden mit unserem Internetauftritt sog. Cookies. Cookies sind kleine Textdateien oder andere Speichertechnologien, die durch den von Ihnen eingesetzten Internet-Browser auf Ihrem Endgerät abgelegt und gespeichert werden. Durch diese Cookies werden im individuellen Umfang bestimmte Informationen von Ihnen, wie beispielsweise Ihre Browser- oder Standortdaten oder Ihre IP-Adresse, verarbeitet.\u2028\u2028",{"type":20,"attrs":3990,"content":3991},{"textAlign":22},[3992],{"text":3993,"type":26},"Durch diese Verarbeitung wird unser Internetauftritt benutzerfreundlicher, effektiver und sicherer, da die Verarbeitung bspw. die Wiedergabe unseres Internetauftritts in unterschiedlichen Sprachen oder das Angebot einer Warenkorbfunktion ermöglicht.\u2028\u2028",{"type":20,"attrs":3995,"content":3996},{"textAlign":22},[3997],{"text":3998,"type":26},"Rechtsgrundlage dieser Verarbeitung ist Art. 6 Abs. 1 lit b.) DSGVO, sofern diese Cookies Daten zur Vertragsanbahnung oder Vertragsabwicklung verarbeitet werden.\u2028\u2028",{"type":20,"attrs":4000,"content":4001},{"textAlign":22},[4002],{"text":4003,"type":26},"Falls die Verarbeitung nicht der Vertragsanbahnung oder Vertragsabwicklung dient, liegt unser berechtigtes Interesse in der Verbesserung der Funktionalität unseres Internetauftritts. Rechtsgrundlage ist in dann Art. 6 Abs. 1 lit. f) DSGVO.\u2028\u2028",{"type":20,"attrs":4005,"content":4006},{"textAlign":22},[4007],{"text":4008,"type":26},"Mit Schließen Ihres Internet-Browsers werden diese Session Cookies gelöscht.",{"type":20,"attrs":4010,"content":4011},{"textAlign":22},[4012],{"text":4013,"type":26,"marks":4014},"b) Drittanbieter-Cookies",[4015],{"type":301},{"type":20,"attrs":4017,"content":4018},{"textAlign":22},[4019],{"text":4020,"type":26},"Gegebenenfalls werden mit unserem Internetauftritt auch Cookies von Partnerunternehmen, mit denen wir zum Zwecke der Werbung, der Analyse oder der Funktionalitäten unseres Internetauftritts zusammenarbeiten, verwendet.",{"type":20,"attrs":4022,"content":4023},{"textAlign":22},[4024],{"text":4025,"type":26},"Die Einzelheiten hierzu, insbesondere zu den Zwecken und den Rechtsgrundlagen der Verarbeitung solcher Drittanbieter-Cookies, entnehmen Sie bitte den nachfolgenden Informationen.",{"type":20,"attrs":4027,"content":4028},{"textAlign":22},[4029],{"text":4030,"type":26,"marks":4031},"c) Beseitigungsmöglichkeit",[4032],{"type":301},{"type":20,"attrs":4034,"content":4035},{"textAlign":22},[4036],{"text":4037,"type":26},"Sie können die Installation der Cookies durch eine Einstellung Ihres Internet-Browsers verhindern oder einschränken. Ebenfalls können Sie bereits gespeicherte Cookies jederzeit löschen. Die hierfür erforderlichen Schritte und Maßnahmen hängen jedoch von Ihrem konkret genutzten Internet-Browser ab. Bei Fragen benutzen Sie daher bitte die Hilfefunktion oder Dokumentation Ihres Internet-Browsers oder wenden sich an dessen Hersteller bzw. Support. Bei sog. Flash-Cookies kann die Verarbeitung allerdings nicht über die Einstellungen des Browsers unterbunden werden. Stattdessen müssen Sie insoweit die Einstellung Ihres Flash-Players ändern. Auch die hierfür erforderlichen Schritte und Maßnahmen hängen von Ihrem konkret genutzten Flash-Player ab. Bei Fragen benutzen Sie daher bitte ebenso die Hilfefunktion oder Dokumentation Ihres Flash-Players oder wenden Sie sich an den Hersteller bzw. Benutzer-Support.\u2028\u2028",{"type":20,"attrs":4039,"content":4040},{"textAlign":22},[4041],{"text":4042,"type":26},"Sollten Sie die Installation der Cookies verhindern oder einschränken, kann dies allerdings dazu führen, dass nicht sämtliche Funktionen unseres Internetauftritts vollumfänglich nutzbar sind.","Cookies",{"_uid":4045,"text":4046,"headline":4063,"component":349},"caf75046-f1f6-40e4-9330-10d13953dfbf",{"type":17,"content":4047},[4048,4053,4058],{"type":20,"attrs":4049,"content":4050},{"textAlign":22},[4051],{"text":4052,"type":26},"Sofern Sie per Kontaktformular oder E-Mail mit uns in Kontakt treten, werden die dabei von Ihnen angegebenen Daten zur Bearbeitung Ihrer Anfrage genutzt. Die Angabe der Daten ist zur Bearbeitung und Beantwortung Ihre Anfrage erforderlich - ohne deren Bereitstellung können wir Ihre Anfrage nicht oder allenfalls eingeschränkt beantworten.",{"type":20,"attrs":4054,"content":4055},{"textAlign":22},[4056],{"text":4057,"type":26},"Rechtsgrundlage für diese Verarbeitung ist Art. 6 Abs. 1 lit. b) DSGVO.",{"type":20,"attrs":4059,"content":4060},{"textAlign":22},[4061],{"text":4062,"type":26},"Ihre Daten werden gelöscht, sofern Ihre Anfrage abschließend beantwortet worden ist und der Löschung keine gesetzlichen Aufbewahrungspflichten entgegenstehen, wie bspw. bei einer sich etwaig anschließenden Vertragsabwicklung.","Kontaktanfragen / Kontaktmöglichkeit",{"_uid":4065,"text":4066,"headline":4098,"component":349},"a635de4b-9e11-49c7-bcf6-1517de20d66f",{"type":17,"content":4067},[4068],{"type":20,"attrs":4069,"content":4070},{"textAlign":22},[4071,4073,4080,4082,4088,4090,4096],{"text":4072,"type":26},"Wir nutzen den Lead-Generation-Service von Leadinfo B.V., Rotterdam, Niederlande. Dieser erkennt Besuche von Unternehmen auf unserer Website anhand von IP-Adressen und zeigt uns hierzu öffentlich verfügbare Informationen, wie z.B. Firmennamen oder Adressen. Darüber hinaus setzt Leadinfo zwei First-Party-Cookies zur Auswertung des Nutzerverhaltens auf unserer Website und verarbeitet Domains aus Formulareingaben (z.B. „",{"text":4074,"type":26,"marks":4075},"leadinfo.com",[4076],{"type":31,"attrs":4077},{"href":4078,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://www.leadinfo.com/de/","_blank",{"text":4081,"type":26},"“), um IP-Adressen mit Unternehmen zu korrelieren und die Services zu verbessern. Weitere Informationen finden Sie unter ",{"text":4083,"type":26,"marks":4084},"www.leadinfo.com",[4085],{"type":31,"attrs":4086},{"href":4087,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://www.leadinfo.com",{"text":4089,"type":26},". Auf dieser Seite: ",{"text":4091,"type":26,"marks":4092},"www.leadinfo.com/en/opt-out",[4093],{"type":31,"attrs":4094},{"href":4095,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://www.leadinfo.com/en/legal/opt-out/",{"text":4097,"type":26}," haben Sie eine Opt-out Möglichkeit. Im Falle eines Opt-outs werden Ihre Daten von Leadinfo nicht mehr erfasst.","Leadinfo",{"_uid":4100,"text":4101,"headline":4157,"component":349},"595cada7-3287-4a46-b8e6-1b5dbd8da084",{"type":17,"content":4102},[4103,4108,4113,4118,4129],{"type":20,"attrs":4104,"content":4105},{"textAlign":22},[4106],{"text":4107,"type":26},"Auf unserer Webseite nutzen wir den Dienst HubSpot und HubSpot Forms, der HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. Bei HubSpot handelt es sich um eine integrierte Software-Lösung mit der verschiedene Online Marketing Aktivitäten abgedeckt werden können. Dies umfasst z.B. unser Webseiten Content Management, E-Mail Marketing, Social Media Publishing & Reporting, Kontaktmanagement, sowie die Bereitstellung etwaiger Landing Pages und von Kontaktformularen.\u2028\u2028",{"type":20,"attrs":4109,"content":4110},{"textAlign":22},[4111],{"text":4112,"type":26},"Über unseren Anmelde-Service ermöglichen wir unseren Webseitenbesuchern, mehr über unser Unternehmen zu erfahren. Zudem können Sie Inhalte heruntergeladen und Ihre Kontaktinformationen sowie weitere demografische Informationen, zur Verfügung stellen. Diese Informationen sowie die Inhalte unserer Website werden auf Servern unseres Softwarepartners HubSpot gespeichert und können von uns zur Kontaktaufnahme mit unseren Webseitenbesuchern verwendet werden. Zudem nutzen wir die Informationen dazu, um zu ermitteln, welche Leistungen unseres Unternehmens für Sie interessant sind.\u2028\u2028",{"type":20,"attrs":4114,"content":4115},{"textAlign":22},[4116],{"text":4117,"type":26},"Wir nutzen HubSpot auf Basis Ihrer Einwilligung gemäß Art. 6 Abs. 1 lit. a) DSGVO. HubSpot Forms verwenden wir auf Basis unseres berechtigen Interesses gemäß Art. 6 Abs. 1 lit. f) DSGVO, wobei unser berechtigtes Interesse in der Bereitstellung etwaiger Kontaktformulare und der vereinfachten Kommunikation mit Interessenten liegt. Wir weisen darauf hin, dass bei der Nutzung von HubSpot Forms, kein personenbezogenes Tracking wie bei HubSpot selbst, erfolgt.\u2028\u2028",{"type":20,"attrs":4119,"content":4120},{"textAlign":22},[4121,4123,4128],{"text":4122,"type":26},"HubSpot ist ein Software-Unternehmen aus den USA. Um die Datenübermittlung in die USA zu legitimieren, stützt sich die HubSpot Inc. auf EU-Standardvertragsklauseln: ",{"text":4124,"type":26,"marks":4125},"https://legal.hubspot.com/dpa",[4126],{"type":31,"attrs":4127},{"href":4124,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":3834,"type":26},{"type":20,"attrs":4130,"content":4131},{"textAlign":22},[4132,4134,4140,4142,4148,4150,4156],{"text":4133,"type":26},"Weiterführende Informationen zum Datenschutz können Sie den Datenschutzbestimmungen von HubSpot entnehmen: ",{"text":4135,"type":26,"marks":4136},"Datenschutzerklärung HubSpot",[4137],{"type":31,"attrs":4138},{"href":4139,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://legal.hubspot.com/privacy-policy?__hstc=230861184.3598d40e1d9143da2239066e892e15cd.1551254209362.1551254209362.1551254209362.1&__hssc=230861184.1.1551254209362&__hsfp=554902760",{"text":4141,"type":26},",  ",{"text":4143,"type":26,"marks":4144},"HubSpot Informationen zur EU-DSGVO",[4145],{"type":31,"attrs":4146},{"href":4147,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://legal.hubspot.com/security?__hstc=230861184.3598d40e1d9143da2239066e892e15cd.1551254209362.1551254209362.1551254209362.1&__hssc=230861184.1.1551254209362&__hsfp=554902760",{"text":4149,"type":26},", ",{"text":4151,"type":26,"marks":4152},"Informationen zu den von HubSpot verwendeten Cookies",[4153],{"type":31,"attrs":4154},{"href":4155,"uuid":22,"anchor":22,"target":4079,"linktype":778},"https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser?__hstc=230861184.3598d40e1d9143da2239066e892e15cd.1551254209362.1551254209362.1551254209362.1&__hssc=230861184.1.1551254209362&__hsfp=554902760",{"text":386,"type":26},"Hubspot",{"_uid":4159,"text":4160,"headline":169,"component":349},"e57b847d-6f95-49b4-bc07-f350f161413a",{"type":17,"content":4161},[4162,4167,4172,4185],{"type":20,"attrs":4163,"content":4164},{"textAlign":22},[4165],{"text":4166,"type":26},"Mit der Anmeldungen für unseren Newsletter auf der Websites, erfassen und speichern wir ihre Daten (Vorname, Nachname und E-Mail-Adresse). Diese Daten werden nicht an Dritte weitergegeben. Ihre Anmeldung zum Newsletter erfolgt ausschließlich mit Ihrer ausdrücklichen Zustimmung.",{"type":20,"attrs":4168,"content":4169},{"textAlign":22},[4170],{"text":4171,"type":26},"Für den Versand unseres Newsletters nutzen wir das Double Opt-In-Verfahren. Das bedeutet, dass wir Ihnen erst dann Newsletter zusenden, wenn Sie uns durch Klicken auf einen Bestätigungslink in einer von uns gesendeten E-Mail ausdrücklich Ihre Zustimmung gegeben haben.",{"type":20,"attrs":4173,"content":4174},{"textAlign":22},[4175,4177,4183],{"text":4176,"type":26},"Sie können Ihre Einwilligung zum Erhalt des Newsletter jederzeit widerrufen und den Newsletter abbestellen. Dies ist über den Abmelde-Link in jedem Newsletter, per E-Mail an ",{"text":4178,"type":26,"marks":4179},"hello@ergosign.de",[4180],{"type":31,"attrs":4181},{"href":4182,"uuid":22,"anchor":22,"target":4079,"linktype":778},"mailto:hello@ergosign.de",{"text":4184,"type":26}," oder durch eine Nachricht an die im Impressum angegebenen Kontaktdaten möglich.",{"type":20,"attrs":4186,"content":4187},{"textAlign":22},[4188],{"text":4189,"type":26},"Die Rechtsgrundlage für die Verarbeitung Ihrer Daten zum Newsletter-Versand ist Art. 6 Abs. 1 lit. a DS-GVO. Wir verwenden Ihre Daten ausschließlich für den Versand von Newslettern.",{"_uid":4191,"text":4192,"headline":4210,"component":349},"f81985cf-c2d6-48d5-acb4-1176462ab174",{"type":17,"content":4193},[4194,4205],{"type":20,"attrs":4195,"content":4196},{"textAlign":22},[4197,4199,4203],{"text":4198,"type":26},"Im Zusammenhang mit einer Beauftragung dürfen wir Ihre E-Mail-Adresse für die Werbung unserer eigenen ähnlichen Services oder Veranstaltungen nutzen, ohne dass dafür eine gesonderte Einwilligung erforderlich ist (gemäß § 7 Abs. 3 UWG). Sie können dieser Nutzung jederzeit widersprechen. Dies ist über den Abmelde-Link in jedem Newsletter, per E-Mail an ",{"text":4178,"type":26,"marks":4200},[4201],{"type":31,"attrs":4202},{"href":4182,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4204,"type":26}," oder durch eine Nachricht an die im Impressum angegebenen Kontaktdaten möglich. Bei jeder Verwendung Ihrer E-Mail-Adresse zu Werbezwecken weisen wir Sie darauf hin und stellen die Verarbeitung Ihrer Daten zu Werbezwecken unverzüglich nach Eingang Ihres Widerspruchs ein.",{"type":20,"attrs":4206,"content":4207},{"textAlign":22},[4208],{"text":4209,"type":26},"Die Rechtsgrundlagen für die Verarbeitung Ihrer E-Mail-Adresse zu Werbezwecken sind § 7 Abs. 3 UWG sowie Art. 6 Abs. 1 Buchstabe f) DSGVO.","E-Mail-Werbung für ähnliche Services und Veranstaltungen",{"_uid":4212,"text":4213,"headline":4220,"component":349},"5677b64c-bad6-4233-897d-7a87efde4004",{"type":17,"content":4214},[4215],{"type":20,"attrs":4216,"content":4217},{"textAlign":22},[4218],{"text":4219,"type":26},"Ergosign besitzt die Urheberrechte an sämtlichen zum Download auf diesen Seiten bereitgestellten Inhalten und behält sich diese vor. Diese Inhalte dürfen nicht ohne ausdrückliche Genehmigungen vervielfältigt, geändert oder anderweitig zum Download angeboten, veröffentlicht, hochgeladen, übertragen oder verbreitet werden. Sie stimmen zu, dass Sie die Inhalte auf keine Weise, weder vollständig noch teilweise, ändern, vermieten, verleasen, verleihen, verkaufen, verbreiten, übertragen, aussenden oder abgeleitete Versionen der Inhalte oder der Website erstellen. Ergosign kann nicht garantieren oder gewährleisten, dass Dateien, die für den Download über die Website verfügbar sind, nicht durch Softwareviren oder anderen Schadcode oder andere schädliche Dateien oder Programme infiziert sind.","Bereitstellung von Dateien und Urheberrecht",{"_uid":4222,"text":4223,"headline":4260,"component":349},"9d708fe9-5a72-4428-84a2-a56e1e7fffc1",{"type":17,"content":4224},[4225,4230,4235,4240,4245,4250,4255],{"type":20,"attrs":4226,"content":4227},{"textAlign":22},[4228],{"text":4229,"type":26},"Wir bieten Ihnen die Möglichkeit an, sich bei uns über unseren Internetauftritt bewerben zu können. Bei diesen digitalen Bewerbungen werden Ihre Bewerber- und Bewerbungsdaten von uns zur Abwicklung des Bewerbungsverfahrens elektronisch erhoben und verarbeitet.",{"type":20,"attrs":4231,"content":4232},{"textAlign":22},[4233],{"text":4234,"type":26},"Sofern nach dem Bewerbungsverfahren ein Arbeitsvertrag geschlossen wird, speichern wir Ihre bei der Bewerbung übermittelten Daten in Ihrer Personalakte zum Zwecke des üblichen Organisations- und Verwaltungsprozesses – dies natürlich unter Beachtung der  weitergehenden rechtlichen Verpflichtungen.",{"type":20,"attrs":4236,"content":4237},{"textAlign":22},[4238],{"text":4239,"type":26},"Bei der Zurückweisung einer Bewerbung löschen wir die uns übermittelten Daten automatisch zwei Monate nach der Bekanntgabe der Zurückweisung. Die Löschung erfolgt jedoch nicht, wenn die Daten aufgrund gesetzlicher Bestimmungen, bspw. wegen der  Beweispflichten nach dem AGG, eine längere Speicherung von bis zu vier Monaten oder bis zum Abschluss eines gerichtlichen Verfahrens erfordern.",{"type":20,"attrs":4241,"content":4242},{"textAlign":22},[4243],{"text":4244,"type":26},"Sofern Sie ausdrücklich in eine längere Speicherung Ihrer Daten einwilligen, bspw. für Ihre Aufnahme in eine Bewerber- oder Interessentendatenbank (zum Beispiel unserem Freelance Pool), werden die Daten aufgrund Ihrer Einwilligung weiterverarbeitet. Bei unserem",{"type":20,"attrs":4246,"content":4247},{"textAlign":22},[4248],{"text":4249,"type":26},"Freelance Pool teilen wir diese Daten auch mit unseren Schwester- und Tochterunternehmen der Digital Experiences Group GmbH. Eine Datenweitergabe an Kunden und Dienstleister findet nicht statt, bei Bedarf holen wir dazu vorab immer Ihre Einwilligung ein. Ihre",{"type":20,"attrs":4251,"content":4252},{"textAlign":22},[4253],{"text":4254,"type":26},"Einwilligung können Sie  jederzeit nach Art. 7 Abs. 3 DSGVO durch Erklärung uns gegenüber mit Wirkung für die Zukunft widerrufen.",{"type":20,"attrs":4256,"content":4257},{"textAlign":22},[4258],{"text":4259,"type":26},"Rechtsgrundlage für diese Verarbeitung ist unser berechtigtes Interesse, die Anbahnung bzw. Durchführung eines Vertragsverhältnisses sowie Ihr Einwilligung gemäß Art. 6 Abs. 1 lit. a,b,f DSGVO.","Online-Stellenbewerbungen / Veröffentlichung von Stellenanzeigen",{"_uid":4262,"text":4263,"headline":4296,"component":349},"9aeccfea-4584-4002-ad7b-0b78712c86b0",{"type":17,"content":4264},[4265,4270,4275,4283,4288],{"type":20,"attrs":4266,"content":4267},{"textAlign":22},[4268],{"text":4269,"type":26},"Wir unterhalten bei Twitter eine Onlinepräsenz um unser Unternehmen sowie unsere Leistungen zu präsentieren und mit Kunden/Interessenten zu kommunizieren. Twitter ist ein Service der Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.",{"type":20,"attrs":4271,"content":4272},{"textAlign":22},[4273],{"text":4274,"type":26},"Insofern weisen wir darauf hin, dass die Möglichkeit besteht, dass Daten der Nutzer außerhalb der Europäischen Union, insbesondere in den USA, verarbeitet werden. Hierdurch können gesteigerte Risiken für die Nutzer insofern bestehen, als dass z. B. der spätere Zugriff auf die Nutzerdaten erschwert werden kann. Auch haben wir keinen Zugriff auf diese Nutzerdaten. Die Zugriffsmöglichkeit liegt ausschließlich bei Twitter. Die Twitter Inc. ist unter dem Privacy Shield zertifiziert und hat sich damit verpflichtet, die europäischen Datenschutzstandards einzuhalten",{"type":20,"attrs":4276,"content":4277},{"textAlign":22},[4278],{"text":4279,"type":26,"marks":4280},"https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active",[4281],{"type":31,"attrs":4282},{"href":4279,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4284,"content":4285},{"textAlign":22},[4286],{"text":4287,"type":26},"Die Datenschutzhinweise von Twitter finden Sie unter ",{"type":20,"attrs":4289,"content":4290},{"textAlign":22},[4291],{"text":4292,"type":26,"marks":4293},"https://twitter.com/de/privacy",[4294],{"type":31,"attrs":4295},{"href":4292,"uuid":22,"anchor":22,"target":4079,"linktype":778},"Twitter",{"_uid":4298,"text":4299,"headline":4332,"component":349},"d7e7b56c-8416-4c1b-acf6-642df4446261",{"type":17,"content":4300},[4301,4306,4311,4319,4324],{"type":20,"attrs":4302,"content":4303},{"textAlign":22},[4304],{"text":4305,"type":26},"Wir unterhalten bei YouTube eine Onlinepräsenz um unser Unternehmen sowie unsere Leistungen zu präsentieren und mit Kunden/Interessenten zu kommunizieren. YouTube ist ein Service der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, ein Tochterunternehmen der Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.",{"type":20,"attrs":4307,"content":4308},{"textAlign":22},[4309],{"text":4310,"type":26},"Insofern weisen wir darauf hin, dass die Möglichkeit besteht, dass Daten der Nutzer außerhalb der Europäischen Union, insbesondere in den USA, verarbeitet werden. Hierdurch können gesteigerte Risiken für die Nutzer insofern bestehen, als dass z. B. der spätere Zugriff auf die Nutzerdaten erschwert werden kann. Auch haben wir keinen Zugriff auf diese Nutzerdaten. Die Zugriffsmöglichkeit liegt ausschließlich bei YouTube. Die Google LLC ist unter dem Privacy Shield zertifiziert und hat sich damit verpflichtet, die europäischen Datenschutzstandards einzuhalten",{"type":20,"attrs":4312,"content":4313},{"textAlign":22},[4314],{"text":4315,"type":26,"marks":4316},"https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active",[4317],{"type":31,"attrs":4318},{"href":4315,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4320,"content":4321},{"textAlign":22},[4322],{"text":4323,"type":26},"Die Datenschutzhinweise von YouTube finden Sie unter",{"type":20,"attrs":4325,"content":4326},{"textAlign":22},[4327],{"text":4328,"type":26,"marks":4329},"https://policies.google.com/privacy",[4330],{"type":31,"attrs":4331},{"href":4328,"uuid":22,"anchor":22,"target":4079,"linktype":778},"YouTube",{"_uid":4334,"text":4335,"headline":4424,"component":349},"f3665538-6a33-4872-97b8-2662c8515095",{"type":17,"content":4336},[4337,4342,4352,4364,4369,4374,4379,4384,4389,4394,4399,4409,4414],{"type":20,"attrs":4338,"content":4339},{"textAlign":22},[4340],{"text":4341,"type":26},"Zur Bewerbung unserer Produkte und Leistungen sowie zur Kommunikation mit Interessenten oder Kunden betreiben wir eine Firmenpräsenz auf der Plattform Facebook.\u2028\u2028",{"type":20,"attrs":4343,"content":4344},{"textAlign":22},[4345,4347],{"text":4346,"type":26},"Auf dieser Social-Media-Plattform sind wir gemeinsam mit der Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, verantwortlich.\u2028Der Datenschutzbeauftragte von Facebook kann über ein Kontaktformular erreicht werden: ",{"text":4348,"type":26,"marks":4349},"https://www.facebook.com/help/contact/540977946302970",[4350],{"type":31,"attrs":4351},{"href":4348,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4353,"content":4354},{"textAlign":22},[4355,4357,4362],{"text":4356,"type":26},"Die gemeinsame Verantwortlichkeit haben wir in einer Vereinbarung bezüglich der jeweiligen Verpflichtungen im Sinne der DSGVO geregelt. Diese Vereinbarung, aus der sich die gegenseitigen Verpflichtungen ergeben, ist unter dem folgenden Link abrufbar: ",{"text":4358,"type":26,"marks":4359},"https://www.facebook.com/legal/terms/page_controller_addendum",[4360],{"type":31,"attrs":4361},{"href":4358,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4363,"type":26},"\u2028",{"type":20,"attrs":4365,"content":4366},{"textAlign":22},[4367],{"text":4368,"type":26},"Rechtsgrundlage für die dadurch erfolgende und nachfolgend wiedergegebene Verarbeitung von personenbezogenen Daten ist Art. 6 Abs. 1 lit. f DSGVO. Unser berechtigtes Interesse besteht an der Analyse, der Kommunikation sowie dem Absatz und der Bewerbung unserer Produkte und Leistungen.\u2028",{"type":20,"attrs":4370,"content":4371},{"textAlign":22},[4372],{"text":4373,"type":26},"Rechtsgrundlage kann auch eine Einwilligung des Nutzers gemäß Art. 6 Abs. 1 lit. a DSGVO gegenüber dem Plattformbetreiber sein. Die Einwilligung hierzu kann der Nutzer nach Art. 7 Abs. 3 DSGVO jederzeit durch eine Mitteilung an den Plattformbetreiber für die Zukunft widerrufen.\u2028\u2028",{"type":20,"attrs":4375,"content":4376},{"textAlign":22},[4377],{"text":4378,"type":26},"Bei dem Aufruf unseres Onlineauftritts auf der Plattform Facebook werden von der Facebook Ireland Ltd. als Betreiberin der Plattform in der EU Daten des Nutzers (z.B. persönliche Informationen, IP-Adresse etc.) verarbeitet.\u2028\u2028",{"type":20,"attrs":4380,"content":4381},{"textAlign":22},[4382],{"text":4383,"type":26},"Diese Daten des Nutzers dienen zu statistischen Informationen über die Inanspruchnahme unserer Firmenpräsenz auf Facebook. Die Facebook Ireland Ltd. nutzt diese Daten zu Marktforschungs- und Werbezwecken sowie zur Erstellung von Profilen der Nutzer. Anhand dieser Profile ist es der Facebook Ireland Ltd. beispielsweise möglich, die Nutzer innerhalb und außerhalb von Facebook interessenbezogen zu bewerben. Ist der Nutzer zum Zeitpunkt des Aufrufes in seinem Account auf Facebook eingeloggt, kann die Facebook Ireland Ltd. zudem die Daten mit dem jeweiligen Nutzerkonto verknüpfen.\u2028\u2028",{"type":20,"attrs":4385,"content":4386},{"textAlign":22},[4387],{"text":4388,"type":26},"Im Falle einer Kontaktaufnahme des Nutzers über Facebook werden die bei dieser Gelegenheit eingegebenen personenbezogenen Daten des Nutzers zur Bearbeitung der Anfrage genutzt. Die Daten des Nutzers werden bei uns gelöscht, sofern die Anfrage des Nutzers abschließend beantwortet wurde und keine gesetzlichen Aufbewahrungspflichten, wie z.B. bei einer anschließenden Vertragsabwicklung, entgegenstehen.\u2028\u2028",{"type":20,"attrs":4390,"content":4391},{"textAlign":22},[4392],{"text":4393,"type":26},"Zur Verarbeitung der Daten werden von der Facebook Ireland Ltd. ggf. auch Cookies gesetzt.\u2028\u2028",{"type":20,"attrs":4395,"content":4396},{"textAlign":22},[4397],{"text":4398,"type":26},"Sollte die Nutzer:innen mit dieser Verarbeitung nicht einverstanden sein, so besteht die Möglichkeit, die Installation der Cookies durch eine entsprechende Einstellung des Browsers zu verhindern. Bereits gespeicherte Cookies können ebenfalls jederzeit gelöscht werden. Die Einstellungen hierzu sind vom jeweiligen Browser abhängig. Bei Flash-Cookies lässt sich die Verarbeitung nicht über die Einstellungen des Browsers unterbinden, sondern durch die entsprechende Einstellung des Flash-Players. Sollte Nutzer:innen die Installation der Cookies verhindern oder einschränken, kann dies dazu führen, dass nicht sämtliche Funktionen von Facebook vollumfänglich nutzbar sind.\u2028\u2028\u2028",{"type":20,"attrs":4400,"content":4401},{"textAlign":22},[4402,4404],{"text":4403,"type":26},"Näheres zu den Verarbeitungstätigkeiten, deren Unterbindung und zur Löschung der von Facebook verarbeiteten Daten finden sich in der Datenrichtlinie von Facebook: ",{"text":4405,"type":26,"marks":4406},"https://www.facebook.com/privacy/explanation",[4407],{"type":31,"attrs":4408},{"href":4405,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4410,"content":4411},{"textAlign":22},[4412],{"text":4413,"type":26},"Es ist nicht ausgeschlossen, dass die Verarbeitung durch die Facebook Ireland Ltd. auch über die Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in den USA erfolgt.\u2028\u2028",{"type":20,"attrs":4415,"content":4416},{"textAlign":22},[4417,4419],{"text":4418,"type":26},"Die Facebook Inc. hat sich dem „EU-US Privacy Shield“ unterworfen und erklärt dadurch die Einhaltung der Datenschutzvorgaben der EU bei der Verarbeitung der Daten in den USA. ",{"text":4420,"type":26,"marks":4421},"https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active",[4422],{"type":31,"attrs":4423},{"href":4420,"uuid":22,"anchor":22,"target":4079,"linktype":778},"Facebook",{"_uid":4426,"text":4427,"headline":4444,"component":349},"0503df93-8916-416b-a40a-d41740b6fb52",{"type":17,"content":4428},[4429,4434,4439],{"type":20,"attrs":4430,"content":4431},{"textAlign":22},[4432],{"text":4433,"type":26},"Der Anbieter setzt auf der Website eine Verlinkung auf die nachstehend aufgeführten sozialen Netzwerke ein. Rechtsgrundlage ist hierbei Art. 6 Abs. 1 lit. f DSGVO. Das berechtigte Interesse des Anbieters besteht an der Verbesserung der Nutzungsqualität der Website.",{"type":20,"attrs":4435,"content":4436},{"textAlign":22},[4437],{"text":4438,"type":26},"Die Einbindung der Plugins erfolgt dabei über eine verlinkte Grafik. Erst durch einen Klick auf die entsprechende Grafik wird der Nutzer zu dem Dienst des jeweiligen sozialen Netzwerks weitergeleitet. Nach der Weiterleitung des Kunden werden durch das jeweilige Netzwerk Informationen über den Nutzer erfasst. Dies sind zunächst Daten wie IP-Adresse, Datum, Uhrzeit und besuchte Seite. Ist der Nutzer währenddessen in seinem Benutzerkonto des jeweiligen Netzwerks eingeloggt, kann der Netzwerk-Betreiber ggf. die gesammelten Informationen des konkreten Besuches des Nutzers dem persönlichen Account des Nutzers zuordnen. Interagiert der Nutzer über einen „Teilen“-Button des jeweiligen Netzwerks, können diese Informationen in dem persönlichen Benutzerkonto des Nutzers gespeichert und ggf. veröffentlicht werden. Will der Nutzer verhindern, dass die gesammelten Informationen unmittelbar seinem Benutzerkonto zugeordnet werden, muss sich der Nutzer vor dem Anklicken der Grafik ausloggen. Zudem besteht die Möglichkeit, das jeweilige Benutzerkonto entsprechend zu konfigurieren.",{"type":20,"attrs":4440,"content":4441},{"textAlign":22},[4442],{"text":4443,"type":26},"Folgende soziale Netzwerke werden in unsere Seite durch Verlinkung eingebunden:","Allgemeine Verlinkung auf Profile bei Drittanbietern",{"_uid":4446,"text":4447,"headline":4424,"component":349},"c1671b8d-5927-455b-b994-518ffa28af12",{"type":17,"content":4448},[4449],{"type":20,"attrs":4450,"content":4451},{"textAlign":22},[4452,4454],{"text":4453,"type":26},"Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.\u2028Datenschutzerklärung: ",{"text":4455,"type":26,"marks":4456},"https://www.facebook.com/policy.php",[4457],{"type":31,"attrs":4458},{"href":4455,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"_uid":4460,"text":4461,"headline":4296,"component":349},"b6967e45-ff43-4d71-90e6-7b18d306aa24",{"type":17,"content":4462},[4463],{"type":20,"attrs":4464,"content":4465},{"textAlign":22},[4466],{"text":4467,"type":26},"Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA\u2028Datenschutzerklärung: https://twitter.com/privacy",{"_uid":4469,"text":4470,"headline":4332,"component":349},"ba6b61c9-cbc7-4175-af7c-c173d9124ee6",{"type":17,"content":4471},[4472],{"type":20,"attrs":4473,"content":4474},{"textAlign":22},[4475,4477],{"text":4476,"type":26},"Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, ein Tochterunternehmen der Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA\u2028Datenschutzerklärung: ",{"text":4328,"type":26,"marks":4478},[4479],{"type":31,"attrs":4480},{"href":4328,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"_uid":4482,"text":4483,"headline":4529,"component":349},"6e0fdd47-a394-4e8a-8093-63b339613da2",{"type":17,"content":4484},[4485,4490,4495,4500,4505,4517],{"type":20,"attrs":4486,"content":4487},{"textAlign":22},[4488],{"text":4489,"type":26},"In unserem Internetauftritt setzen wir Google Analytics ein. Hierbei handelt es sich um einen Webanalysedienst der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, nachfolgend nur „Google“ genannt.\u2028\u2028",{"type":20,"attrs":4491,"content":4492},{"textAlign":22},[4493],{"text":4494,"type":26},"Der Dienst Google Analytics dient zur Analyse des Nutzungsverhaltens unseres Internetauftritts. Rechtsgrundlage ist Art. 6 Abs. 1 lit. f) DSGVO. Unser berechtigtes Interesse liegt in der Analyse, Optimierung und dem wirtschaftlichen Betrieb unseres Internetauftritts.\u2028",{"type":20,"attrs":4496,"content":4497},{"textAlign":22},[4498],{"text":4499,"type":26},"Nutzungs- und nutzerbezogene Informationen, wie bspw. IP-Adresse, Ort, Zeit oder Häufigkeit des Besuchs unseres Internetauftritts, werden dabei an einen Server von Google in den USA übertragen und dort gespeichert. Allerdings nutzen wir Google Analytics mit der sog. Anonymisierungsfunktion. Durch diese Funktion kürzt Google die IP-Adresse schon innerhalb der EU bzw. des EWR.\u2028\u2028",{"type":20,"attrs":4501,"content":4502},{"textAlign":22},[4503],{"text":4504,"type":26},"Die so erhobenen Daten werden wiederum von Google genutzt, um uns eine Auswertung über den Besuch unseres Internetauftritts sowie über die dortigen Nutzungsaktivitäten zur Verfügung zu stellen. Auch können diese Daten genutzt werden, um weitere Dienstleistungen zu erbringen, die mit der Nutzung unseres Internetauftritts und der Nutzung des Internets zusammenhängen.\u2028\u2028",{"type":20,"attrs":4506,"content":4507},{"textAlign":22},[4508,4510,4515],{"text":4509,"type":26},"Google gibt an, Ihre IP-Adresse nicht mit anderen Daten zu verbinden. Zudem hält Google unter ",{"text":4511,"type":26,"marks":4512},"https://www.google.com/intl/de/policies/privacy/partners",[4513],{"type":31,"attrs":4514},{"href":4511,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4516,"type":26}," weitere datenschutzrechtliche Informationen für Sie bereit, so bspw. auch zu den Möglichkeiten, die Datennutzung zu unterbinden.\u2028\u2028",{"type":20,"attrs":4518,"content":4519},{"textAlign":22},[4520,4522,4527],{"text":4521,"type":26},"Zudem bietet Google unter ",{"text":4523,"type":26,"marks":4524},"https://tools.google.com/dlpage/gaoptout?hl=de",[4525],{"type":31,"attrs":4526},{"href":4523,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4528,"type":26},"\u2028ein sog. Deaktivierungs-Add-on nebst weiteren Informationen hierzu an. Dieses Add-on lässt sich mit den gängigen Internet-Browsern installieren und bietet Ihnen weitergehende Kontrollmöglichkeit über die Daten, die Google bei Aufruf unseres Internetauftritts erfasst. Dabei teilt das Add-on dem JavaScript (ga.js) von Google Analytics mit, dass Informationen zum Besuch unseres Internetauftritts nicht an Google Analytics übermittelt werden sollen. Dies verhindert aber nicht, dass Informationen an uns oder an andere Webanalysedienste übermittelt werden. Ob und welche weiteren Webanalysedienste von uns eingesetzt werden, erfahren Sie natürlich ebenfalls in dieser Datenschutzerklärung.","Google Analytics",{"_uid":4531,"text":4532,"headline":4332,"component":349},"868b2a13-db8a-4083-ab2a-fc881c0fb61b",{"type":17,"content":4533},[4534,4539,4544,4549,4554],{"type":20,"attrs":4535,"content":4536},{"textAlign":22},[4537],{"text":4538,"type":26},"In unserem Internetauftritt setzen wir YouTube ein. Hierbei handelt es sich um ein Videoportal der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, nachfolgend nur „YouTube“ genannt.\u2028",{"type":20,"attrs":4540,"content":4541},{"textAlign":22},[4542],{"text":4543,"type":26},"Wir nutzen YouTube im Zusammenhang mit der Funktion „Erweiterter Datenschutzmodus“, um Ihnen Videos anzeigen zu können. Im Falle einer von Ihnen erteilten Einwilligung für diese Verarbeitung ist Rechtsgrundlage Art. 6 Abs. 1 lit. a DSGVO. Rechtsgrundlage kann auch Art. 6 Abs. 1 lit. f DSGVO sein. Unser berechtigtes Interesse liegt in der Qualitätsverbesserung unseres Internetauftritts. Die Funktion „Erweiterter Datenschutzmodus“ bewirkt laut Angaben von YouTube, dass die nachfolgend noch näher bezeichneten Daten nur dann an den Server von YouTube übermittelt werden, wenn Sie ein Video auch tatsächlich starten.\u2028\u2028",{"type":20,"attrs":4545,"content":4546},{"textAlign":22},[4547],{"text":4548,"type":26},"Ohne diesen „Erweiterten Datenschutz“ wird eine Verbindung zum Server von YouTube in den USA hergestellt, sobald Sie eine unserer Internetseiten, auf der ein YouTube-Video eingebettet ist, aufrufen. Diese Verbindung ist erforderlich, um das jeweilige Video auf unserer Internetseite über Ihren Internet-Browser darstellen zu können. Im Zuge dessen wird YouTube zumindest Ihre IP-Adresse, das Datum nebst Uhrzeit sowie die von Ihnen besuchte Internetseite erfassen und verarbeiten. Zudem wird eine Verbindung zu dem Werbenetzwerk „DoubleClick“ von Google hergestellt.\u2028\u2028",{"type":20,"attrs":4550,"content":4551},{"textAlign":22},[4552],{"text":4553,"type":26},"Sollten Sie gleichzeitig bei YouTube eingeloggt sein, weist YouTube die Verbindungsinformationen Ihrem YouTube-Konto zu. Wenn Sie das verhindern möchten, müssen Sie sich entweder vor dem Besuch unseres Internetauftritts bei YouTube ausloggen oder die entsprechenden Einstellungen in Ihrem YouTube-Benutzerkonto vornehmen. Zum Zwecke der Funktionalität sowie zur Analyse des Nutzungsverhaltens speichert YouTube dauerhaft Cookies über Ihren Internet-Browser auf Ihrem Endgerät. Falls Sie mit dieser Verarbeitung nicht einverstanden sind, haben Sie die Möglichkeit, die Speicherung der Cookies durch eine Einstellung in Ihrem Internet-Browsers zu verhindern. Nähere Informationen hierzu finden Sie vorstehend unter „Cookies“.\u2028\u2028",{"type":20,"attrs":4555,"content":4556},{"textAlign":22},[4557,4559,4563],{"text":4558,"type":26},"Weitergehende Informationen über die Erhebung und Nutzung von Daten sowie Ihre diesbezüglichen Rechte und Schutzmöglichkeiten hält Google in den unter ",{"text":4328,"type":26,"marks":4560},[4561],{"type":31,"attrs":4562},{"href":4328,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4564,"type":26}," abrufbaren Datenschutzhinweisen bereit.",{"_uid":4566,"text":4567,"headline":4606,"component":349},"6f1c9c3c-18a5-4941-81a2-223543422f16",{"type":17,"content":4568},[4569,4574,4579,4584,4589,4594],{"type":20,"attrs":4570,"content":4571},{"textAlign":22},[4572],{"text":4573,"type":26},"Zur Darstellung von Videos setzen wir auf unserer Internetseite „Vimeo“ ein. Hierbei handelt es sich um einen Dienst der Vimeo, LL C, 555 West 18 th Street, New York, New York 10011, USA, nachfolgend nur „Vimeo“ genannt, ein.\u2028Teilweise erfolgt die Verarbeitung der Nutzerdaten auf Servern von Vimeo in den USA. Im Falle einer von Ihnen erteilten Einwilligung für diese Verarbeitung ist Rechtsgrundlage Art. 6 Abs. 1 lit. a DSGVO. Rechtsgrundlage kann auch Art. 6 Abs. 1 lit. f DSGVO sein. Unser berechtigtes Interesse liegt in der Qualitätsverbesserung unseres Internetauftritts.\u2028",{"type":20,"attrs":4575,"content":4576},{"textAlign":22},[4577],{"text":4578,"type":26},"Besuchen Sie eine Seite unseres Internetauftritts, in die ein Video eingebettet ist, wird zur Darstellung des Videos eine Verbindung zu den Servern von Vimeo in den USA hergestellt. Aus technischen Gründen ist es dabei notwendig, dass Vimeo Ihre IP – Adresse verarbeitet. Daneben werden aber auch Datum und Uhrzeit des Besuchs unserer Internetseiten erfasst.\u2028\u2028",{"type":20,"attrs":4580,"content":4581},{"textAlign":22},[4582],{"text":4583,"type":26},"Sollten Sie gleichzeitig bei Vimeo eingeloggt sein, während Sie eine unserer Internetseiten besuchen, in die ein Vimeo-Video eingebettet ist, weist Vimeo die so gesammelten Informationen womöglich Ihrem dortigen persönlichen Nutzerkonto zu. Wenn Sie das verhindern möchten, müssen Sie sich entweder vor dem Besuch unseres Internetauftritts bei Vimeo ausloggen oder Ihr Nutzerkonto bei Vimeo entsprechend konfigurieren.\u2028\u2028",{"type":20,"attrs":4585,"content":4586},{"textAlign":22},[4587],{"text":4588,"type":26},"Zum Zwecke der Funktionalität und Nutzungsanalyse setzt Vimeo den Webanalysedienst Google Analytics ein. Durch Google Analytics werden Cookies über Ihren Internet-Browser auf Ihrem Endgerät gespeichert und Informationen über die Benutzung unserer Internetseiten, in die ein Vimeo- Video eingebettet ist, an Google übersandt. Hierbei kann nicht ausgeschlossen werden, dass Google diese Informationen in den USA verarbeitet. Sofern Sie mit dieser Verarbeitung nicht einverstanden sind, haben Sie die Möglichkeit, die Installation der Cookies durch die entsprechenden Einstellungen in Ihrem Internet-Browser zu verhindern. Einzelheiten hierzu finden Sie vorstehend unter dem Punkt „Cookies“.\u2028\u2028",{"type":20,"attrs":4590,"content":4591},{"textAlign":22},[4592],{"text":4593,"type":26},"Rechtsgrundlage ist Art. 6 Abs. 1 lit. f) DSGVO. Unser berechtigtes Interesse liegt in der Qualitätsverbesserung unseres Internetauftritts und in dem berechtigten Interesse von Vimeo , das Nutzerverhalten statistisch zu Optimierungs- und Marketingzwecken zu analysieren.\u2028\u2028",{"type":20,"attrs":4595,"content":4596},{"textAlign":22},[4597,4599,4604],{"text":4598,"type":26},"Vimeo bietet unter ",{"text":4600,"type":26,"marks":4601},"http://vimeo.com/privacy",[4602],{"type":31,"attrs":4603},{"href":4600,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4605,"type":26}," weitere Informationen zur Erhebung und Nutzung der Daten sowie zu Ihren Rechten und Möglichkeiten zum Schutz Ihrer Privatsphäre an.","Vimeo",{"_uid":4608,"text":4609,"headline":4689,"component":349},"b788765a-0a81-4363-8038-6e03f49dfa3d",{"type":17,"content":4610},[4611,4616,4628,4633,4638,4643,4648,4653,4658,4666,4676,4684],{"type":20,"attrs":4612,"content":4613},{"textAlign":22},[4614],{"text":4615,"type":26},"In unserem Internetauftritt setzen wir die Werbe-Komponente Google AdWords und dabei das sog. Conversion-Tracking ein. Es handelt sich hierbei um einen Dienst der Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, nachfolgend nur „Google“ genannt.\u2028\u2028",{"type":20,"attrs":4617,"content":4618},{"textAlign":22},[4619,4621,4626],{"text":4620,"type":26},"Durch die Zertifizierung nach dem EU-US-Datenschutzschild („EU-US Privacy Shield“) ",{"text":4622,"type":26,"marks":4623},"https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ",[4624],{"type":31,"attrs":4625},{"href":4315,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4627,"type":26},"garantiert Google, dass die Datenschutzvorgaben der EU auch bei der Verarbeitung von Daten in den USA eingehalten werden.\u2028\u2028",{"type":20,"attrs":4629,"content":4630},{"textAlign":22},[4631],{"text":4632,"type":26},"Wir nutzen das Conversion-Tracking zur zielgerichteten Bewerbung unseres Angebots. Rechtsgrundlage ist Art. 6 Abs. 1 lit. f) DSGVO. Unser berechtigtes Interesse liegt in der Analyse, Optimierung und dem wirtschaftlichen Betrieb unseres Internetauftritts.\u2028\u2028",{"type":20,"attrs":4634,"content":4635},{"textAlign":22},[4636],{"text":4637,"type":26},"Falls Sie auf eine von Google geschaltete Anzeige klicken, speichert das von uns eingesetzte Conversion-Tracking ein Cookie auf Ihrem Endgerät. Diese sog. Conversion-Cookies verlieren mit Ablauf von 30 Tagen ihre Gültigkeit und dienen im Übrigen nicht Ihrer persönlichen Identifikation.\u2028\u2028",{"type":20,"attrs":4639,"content":4640},{"textAlign":22},[4641],{"text":4642,"type":26},"Sofern das Cookie noch gültig ist und Sie eine bestimmte Seite unseres Internetauftritts besuchen, können sowohl wir als auch Google auswerten, dass Sie auf eine unserer bei Google platzierten Anzeigen geklickt haben und dass Sie anschließend auf unseren Internetauftritt weitergeleitet worden sind.\u2028\u2028",{"type":20,"attrs":4644,"content":4645},{"textAlign":22},[4646],{"text":4647,"type":26},"Durch die so eingeholten Informationen erstellt Google uns eine Statistik über den Besuch unseres Internetauftritts. Zudem erhalten wir hierdurch Informationen über die Anzahl der Nutzer, die auf unsere Anzeige(n) geklickt haben sowie über die anschließend aufgerufenen Seiten unseres Internetauftritts. Weder wir noch Dritte, die ebenfalls Google-AdWords einsetzten, werden hierdurch allerdings in die Lage versetzt, Sie auf diesem Wege zu identifizieren.\u2028\u2028",{"type":20,"attrs":4649,"content":4650},{"textAlign":22},[4651],{"text":4652,"type":26},"Durch die entsprechenden Einstellungen Ihres Internet-Browsers können Sie zudem die Installation der Cookies verhindern oder einschränken. Gleichzeitig können Sie bereits gespeicherte Cookies jederzeit löschen. Die hierfür erforderlichen Schritte und Maßnahmen hängen jedoch von Ihrem konkret genutzten Internet-Browser ab. Bei Fragen benutzen Sie daher bitte die Hilfefunktion oder Dokumentation Ihres Internet-Browsers oder wenden sich an dessen Hersteller bzw. Support.\u2028\u2028",{"type":20,"attrs":4654,"content":4655},{"textAlign":22},[4656],{"text":4657,"type":26},"Ferner bietet auch Google unter",{"type":20,"attrs":4659,"content":4660},{"textAlign":22},[4661],{"text":4662,"type":26,"marks":4663},"https://services.google.com/sitestats/de.html",[4664],{"type":31,"attrs":4665},{"href":4662,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4667,"content":4668},{"textAlign":22},[4669,4674],{"text":4670,"type":26,"marks":4671},"http://www.google.com/policies/technologies/ads/",[4672],{"type":31,"attrs":4673},{"href":4670,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4675,"type":26}," ",{"type":20,"attrs":4677,"content":4678},{"textAlign":22},[4679],{"text":4680,"type":26,"marks":4681},"http://www.google.de/policies/privacy/",[4682],{"type":31,"attrs":4683},{"href":4680,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4685,"content":4686},{"textAlign":22},[4687],{"text":4688,"type":26},"weitergehende Informationen zu diesem Thema und dabei insbesondere zu den Möglichkeiten der Unterbindung der Datennutzung an.","Google AdWords mit Conversion-Tracking",{"_uid":4691,"text":4692,"headline":4742,"component":349},"98b3c24c-61b4-4182-9f8d-1faa9d9952c7",{"type":17,"content":4693},[4694,4699,4704,4716,4721,4726,4734],{"type":20,"attrs":4695,"content":4696},{"textAlign":22},[4697],{"text":4698,"type":26},"Zur Darstellung des Schriftdesigns werden externe Schriftarten von „Adobe Typekit“, einem Dienst der Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24 Republic of Ireland, nachfolgend „Adobe“, eingesetzt.\u2028\u2028",{"type":20,"attrs":4700,"content":4701},{"textAlign":22},[4702],{"text":4703,"type":26},"Bei dem Aufruf der Website des Anbieters wird eine Verbindung zum Adobe-Server aufgebaut, um die Darstellung der Schrift zu ermöglichen bzw. diese zu aktualisieren. Dabei werden unter Umständen Daten an Server in den USA übertragen.\u2028\u2028",{"type":20,"attrs":4705,"content":4706},{"textAlign":22},[4707,4709,4714],{"text":4708,"type":26},"Die USA verfügen gegenwärtig nach Ansicht der Datenschutzaufsichtsbehörden allerdings nicht über ein angemessenes Datenschutzniveau. Es bestehen zwischen dem Anbieter und Adobe daher, zur Übertragung von Daten in Drittländer, sogenannte Standardvertragsklauseln: ",{"text":4710,"type":26,"marks":4711},"https://www.adobe.com/de/privacy/eudatatransfers.html",[4712],{"type":31,"attrs":4713},{"href":4710,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"text":4715,"type":26},"\u2028Jedoch sind dies privatrechtliche Vereinbarungen und haben daher keine direkte Auswirkung auf die Zugriffsmöglichkeiten der Behörden in den USA.\u2028\u2028",{"type":20,"attrs":4717,"content":4718},{"textAlign":22},[4719],{"text":4720,"type":26},"Rechtsgrundlage ist hierbei Art. 6 Abs. 1 lit. f DSGVO. Das berechtigte Interesse des Anbieters besteht an der Optimierung und dem wirtschaftlichen Betrieb der Website. Durch die Verbindung kann Adobe erkennen, von welcher Website eine Anfrage gesendet wird und an welche IP-Adresse die Darstellung der Schrift übermittelt wird.\u2028\u2028",{"type":20,"attrs":4722,"content":4723},{"textAlign":22},[4724],{"text":4725,"type":26},"Weitergehende Informationen, insbesondere zu den Möglichkeiten der Unterbindung der Datennutzung, bietet Adobe unter den nachfolgenden Links an:",{"type":20,"attrs":4727,"content":4728},{"textAlign":22},[4729],{"text":4730,"type":26,"marks":4731},"https://www.adobe.com/de/privacy/policies/adobe-fonts.html",[4732],{"type":31,"attrs":4733},{"href":4730,"uuid":22,"anchor":22,"target":4079,"linktype":778},{"type":20,"attrs":4735,"content":4736},{"textAlign":22},[4737],{"text":4738,"type":26,"marks":4739},"https://www.adobe.com/de/privacy/policy.html",[4740],{"type":31,"attrs":4741},{"href":4738,"uuid":22,"anchor":22,"target":4079,"linktype":778},"Adobe Typekit",{"_uid":4744,"text":4745,"headline":4812,"component":349},"8071b7f0-0d3d-45f9-a5d6-fa7fcb2d85fd",{"type":17,"content":4746},[4747,4752,4764,4769,4774,4779,4784,4795],{"type":20,"attrs":4748,"content":4749},{"textAlign":22},[4750],{"text":4751,"type":26},"In unserem Internetauftritt setzen wir Adobe XD zur interaktiven Darstellung unserer Designs in Form klickbarer Prototypen ein. 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