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Die Idee klingt klar – ein „Service Assistant“, der proaktiv Hinweise gibt und Bedienungen erleichtert.",[446],{"type":319,"attrs":447},{"color":321},{"type":20,"attrs":449,"content":450},{"textAlign":22},[451],{"text":452,"type":26,"marks":453},"Im KI-Kompass-Gespräch zeigte sich jedoch schnell: Obwohl alle dieselbe Idee formuliert hatten, meinten sie etwas völlig Unterschiedliches.",[454],{"type":319,"attrs":455},{"color":321},{"type":20,"attrs":457,"content":458},{"textAlign":22},[459],{"text":460,"type":26,"marks":461},"Das Produktteam wollte eine KI, die autonom Vorschläge macht und Probleme aktiv erkennt. Marketing träumte von einer warmen, personalisierten Interaktion – ein emotionaler Assistent im Markenstil. Der Sicherheitsbereich bestand auf strengen Grenzen: keine Automatisierung während der Fahrt, volle Transparenz, maximale Nachvollziehbarkeit. Engineering sah technische Limitierungen, besonders bei Echtzeitdaten und Erklärbarkeit. Formal sah das Projekt klar aus. Im Gespräch wurde deutlich: Es gab vier völlig unterschiedliche Produktvisionen.",[462],{"type":319,"attrs":463},{"color":321},{"type":20,"attrs":465,"content":466},{"textAlign":22},[467],{"text":468,"type":26,"marks":469},"Durch das Konfigurieren der Skalen entstand dann jedoch ein gemeinsames Bild. Die KI sollte kein autonomer Co-Pilot werden und auch keine emotionale Figur verkörpern. Stattdessen formte sich die Vision eines situationsbewussten Service-Guides, der:",[470],{"type":319,"attrs":471},{"color":321},{"type":473,"content":474},"bullet_list",[475,486,496,506,516],{"type":476,"content":477},"list_item",[478],{"type":20,"attrs":479,"content":480},{"textAlign":22},[481],{"text":482,"type":26,"marks":483},"nur in sicheren Kontexten proaktiv wird",[484],{"type":319,"attrs":485},{"color":321},{"type":476,"content":487},[488],{"type":20,"attrs":489,"content":490},{"textAlign":22},[491],{"text":492,"type":26,"marks":493},"alle Empfehlungen mit Quellen belegt",[494],{"type":319,"attrs":495},{"color":321},{"type":476,"content":497},[498],{"type":20,"attrs":499,"content":500},{"textAlign":22},[501],{"text":502,"type":26,"marks":503},"keine Entscheidungen trifft",[504],{"type":319,"attrs":505},{"color":321},{"type":476,"content":507},[508],{"type":20,"attrs":509,"content":510},{"textAlign":22},[511],{"text":512,"type":26,"marks":513},"sachlich kommuniziert",[514],{"type":319,"attrs":515},{"color":321},{"type":476,"content":517},[518],{"type":20,"attrs":519,"content":520},{"textAlign":22},[521],{"text":522,"type":26,"marks":523},"klar innerhalb gesetzlicher Sicherheitsgrenzen operiert",[524],{"type":319,"attrs":525},{"color":321},{"type":20,"attrs":527,"content":528},{"textAlign":22},[529],{"text":530,"type":26,"marks":531},"Diese Klarheit hätte kein Briefing-Dokument der Welt erzeugt. Sie entstand durch das gemeinsame Durchlaufen der Skalen – durch das Sprechen über Grenzen, Ambitionen, Sorgen und Erwartungen.",[532],{"type":319,"attrs":533},{"color":321},{"_uid":535,"media":536,"video":41,"headline":41,"component":358,"aspectRatio":359,"preserveAspectRatio":45},"1dede0c4-3542-4ebe-b794-e635e0829c86",{"id":537,"alt":538,"name":539,"focus":41,"title":539,"source":41,"filename":540,"copyright":541,"fieldtype":43,"meta_data":542,"is_external_url":45},133892174335128,"Five people in a brightly lit office sitting around a table with laptops, engaged in a discussion and smiling. Whiteboard in the background.","Orientierung finden mit dem KI-Kompass","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F5472x3648\u002Fdff6338d80\u002Fki-kompass_workshop.jpg","Ergosign",{"alt":538,"title":539,"source":41,"copyright":541},{"_uid":544,"intro":545,"content":564,"component":408},"cb866ed3-05e8-49dd-948b-46b4c72786e0",[546],{"cta":547,"_uid":548,"text":549,"headline":553,"component":303},[],"f022aaa8-d4ff-46a0-b1ed-2a4232353be4",{"type":17,"content":550},[551],{"type":20,"attrs":552},{"textAlign":22},{"type":17,"content":554},[555],{"type":20,"attrs":556,"content":557},{"textAlign":22},[558,560],{"text":559,"type":26},"Warum der ",{"text":561,"type":26,"marks":562},"KI-Kompass wirkt",[563],{"type":302},[565],{"id":41,"_uid":566,"content":567,"component":407},"936bc455-4744-4b01-9172-8d177a712380",[568],{"_uid":569,"text":570,"headline":41,"component":350},"3341b5bb-2b7c-4a81-bec2-2350c594ea6f",{"type":17,"content":571},[572,580,599],{"type":20,"attrs":573,"content":574},{"textAlign":22},[575],{"text":576,"type":26,"marks":577},"Unsere Erfahrung – und auch zahlreiche Veröffentlichungen von Google, IBM, Microsoft und unabhängigen Research-Gruppen – zeigen immer wieder: KI-Projekte scheitern selten an der Technologie. Sie scheitern an etwas viel Menschlicherem: unklaren Anforderungen, fehlender gemeinsamer Sprache und unterschiedlichen Erwartungshaltungen zwischen Business, Design, Legal und Tech. Oft beginnen Teams hochmotiviert, nur um Wochen später festzustellen, dass alle von etwas anderem sprechen.",[578],{"type":319,"attrs":579},{"color":321},{"type":20,"attrs":581,"content":582},{"textAlign":22},[583,588,594],{"text":584,"type":26,"marks":585},"Nach mehreren Iterationen und im Austausch mit Experten aus unterschiedlichen Fachbereichen wie IT Engineering, Data Science, Entwicklern und Projektmanagement sowie UX-Designern geht unser KI-Kompass genau dieses Problem an. Er übersetzt abstrakte KI-Konzepte in konkrete Entscheidungen und bringt so alle Stakeholder auf eine gemeinsame Linie. Er legt Leitplanken fest, bevor Ressourcen investiert werden, und verhindert teure Umwege oder Fehlentwicklungen. Noch bevor der erste Workshop beginnt, entsteht ein gemeinsames KI-Profil – ein klares Bild davon, wie das System funktionieren und wirken soll und welche Richtung es bewusst ",[586],{"type":319,"attrs":587},{"color":321},{"text":589,"type":26,"marks":590},"nicht",[591,593],{"type":319,"attrs":592},{"color":321},{"type":344},{"text":595,"type":26,"marks":596}," einschlagen darf.",[597],{"type":319,"attrs":598},{"color":321},{"type":20,"attrs":600,"content":601},{"textAlign":22},[602],{"text":603,"type":26,"marks":604},"Was bleibt, ist kein nebulöser Wunsch nach „irgendeinem KI-Mehrwert“, sondern strategische Orientierung: ein Projekt, das bewusst, fokussiert und mit einer geteilten Vision startet.",[605],{"type":319,"attrs":606},{"color":321},{"_uid":608,"intro":609,"content":630,"component":408},"8304c489-64a1-4f98-8c47-008eb4a2a4ca",[610],{"cta":611,"_uid":612,"text":613,"headline":617,"component":303},[],"676ae329-05ed-4c93-b0fc-e3cdf550d346",{"type":17,"content":614},[615],{"type":20,"attrs":616},{"textAlign":22},{"type":17,"content":618},[619],{"type":20,"attrs":620,"content":621},{"textAlign":22},[622,624,628],{"text":623,"type":26},"Was am ",{"text":625,"type":26,"marks":626},"Ende",[627],{"type":302},{"text":629,"type":26}," steht",[631],{"id":41,"_uid":632,"content":633,"component":407},"45026525-0bbd-490d-8a7d-7588b27f5ab6",[634],{"_uid":635,"text":636,"headline":41,"component":350},"e32ebfa2-6eb3-4ed4-8ff3-94691c3ebabf",{"type":17,"content":637},[638,646,654],{"type":20,"attrs":639,"content":640},{"textAlign":22},[641],{"text":642,"type":26,"marks":643},"Der KI-Kompass liefert kein fertiges Konzept. Aber er liefert etwas, das in dieser frühen Phase weit wertvoller ist: ein klar beschriebenes KI-Systemprofil. Ein gemeinsames Bild davon, welche Rolle die KI übernehmen soll, wie viel Einfluss sie auf die Nutzer hat, wie transparent sie sein muss und welche Grenzen sie nicht überschreiten darf.",[644],{"type":319,"attrs":645},{"color":321},{"type":20,"attrs":647,"content":648},{"textAlign":22},[649],{"text":650,"type":26,"marks":651},"Dieses Profil ist strategisch formuliert und für alle verständlich. Es bildet den idealen Startpunkt für jeden AI-Ideation-Workshop – und die Grundlage für ein verantwortungsvolles, nutzerzentriertes und markenkonformes KI-Produkt.",[652],{"type":319,"attrs":653},{"color":321},{"type":20,"attrs":655,"content":656},{"textAlign":22},[657],{"text":658,"type":26,"marks":659},"Der größte Fehler in KI-Projekten ist, zu früh mit der Umsetzung zu beginnen. Der zweitgrößte: ohne gemeinsame Sprache zu starten. Wenn Sie Ihr KI-Projekt nicht dem Zufall überlassen möchten und mit Orientierung statt Bauchgefühl starten wollen: Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",[660],{"type":319,"attrs":661},{"color":321},[663],{"_uid":664,"media":665,"headline":671,"component":682},"e62c3a6c-86b2-4538-8faf-c5de4c1f88d5",{"id":666,"alt":667,"name":41,"focus":41,"title":668,"source":41,"filename":669,"copyright":41,"fieldtype":43,"meta_data":670,"is_external_url":45},133884419971977,"A futuristic, glowing compass with a transparent dome displays a blue and pink needle, set on a dark background.","Der KI-Kompass","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F3840x2160\u002F3de7b60086\u002Fki_kompass_header.png",{"alt":667,"title":668,"source":41,"copyright":41},{"type":17,"content":672},[673],{"type":20,"attrs":674,"content":675},{"textAlign":22},[676,678],{"text":677,"type":26},"Vom Buzzword zur Strategie: ",{"text":679,"type":26,"marks":680},"Der KI-Kompass als Erfolgsschlüssel",[681],{"type":302},"MediaHero",[684],"cfa8e739-dc5b-4239-ab1b-97232ab94ef1",[686],"6c327e6a-b387-4056-a36c-d5f33b79bed3",[688,689],"2b5052bc-db30-4ae9-87f0-ede87bb56855","c68efb2e-60c7-4bd6-a9ed-a1a52ba0a965",[691],{"id":41,"_uid":692,"form":693,"intro":694,"target":716,"contact":717,"component":718,"textFailure":719,"textSuccess":722,"titleFailure":725,"titleSuccess":728,"shouldRedirect":45,"buttonSuccessLabel":41,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"48350e14-d162-4dc4-a863-7cebb2c5f825","30bb3154-6b97-41ea-aa21-55a700818918|||3780485|||2602_Kontaktformular_Development_DE",[695],{"cta":696,"_uid":697,"text":698,"headline":705,"component":303},[],"d7e54876-c278-40fa-9a87-70c8b676484d",{"type":17,"content":699},[700],{"type":20,"attrs":701,"content":702},{"textAlign":22},[703],{"text":704,"type":26},"Wir zeigen Ihnen, wie Sie KI-Projekte mit klarem Fahrplan und UX-Exzellenz erfolgreich umsetzen. Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",{"type":17,"content":706},[707],{"type":708,"attrs":709,"content":711},"heading",{"level":710,"textAlign":22},2,[712],{"text":713,"type":26,"marks":714},"Ihr KI-Vorhaben verdient mehr als Bauchgefühl.",[715],{"type":302},{"id":41,"url":41,"linktype":36,"fieldtype":66,"cached_url":41},"9ac76e7c-fc6c-4de3-9738-9467f397cd9b","ContactSection",{"type":17,"content":720},[721],{"type":20},{"type":17,"content":723},[724],{"type":20},{"type":17,"content":726},[727],{"type":20},{"type":17,"content":729},[730],{"type":20},"BlogPage",[733],{"cta":734,"_uid":735,"text":736,"headline":787,"component":303},[],"2ea93f38-616b-4b51-bf32-55632d921d88",{"type":17,"content":737},[738,757,765],{"type":20,"attrs":739,"content":740},{"textAlign":22},[741,746,752],{"text":742,"type":26,"marks":743},"Die Technologie ist vielversprechend, der Wettbewerb bewegt sich und somit steigt auch der Druck, eine eigene KI-Lösung auf den Markt zu bringen. ",[744],{"type":319,"attrs":745},{"color":321},{"text":747,"type":26,"marks":748},"Doch eine zentrale Frage bleibt offen:",[749,751],{"type":319,"attrs":750},{"color":321},{"type":302},{"text":753,"type":26,"marks":754}," Was genau soll diese KI eigentlich tun? ",[755],{"type":319,"attrs":756},{"color":321},{"type":20,"attrs":758,"content":759},{"textAlign":22},[760],{"text":761,"type":26,"marks":762},"Sobald die ersten konkreten Gespräche stattfinden, tauchen Unsicherheiten auf, denn oft fehlt eine “gemeinsame Sprache\", um Ambitionen verständlich auszudrücken. Teams sprechen über KI, aber jeder meint etwas anderes. 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Ziel war es, den steigenden Anforderungen der Branchen gerecht zu werden. Gemeinsam mit Ergosign gestaltete AMETEK\u002FVision Research daher PCC von Grund auf neu und integrierte modernste Technologien zur Optimierung der Usability.",{"type":17,"content":1296},[1297],{"type":20,"attrs":1298,"content":1299},{"textAlign":22},[1300,1304],{"text":1301,"type":26,"marks":1302},"Schnelle und effiziente Konfiguration",[1303],{"type":302},{"text":1305,"type":26}," von Highspeed-Kameras","TextSection",{"id":1247,"alt":1248,"name":41,"focus":41,"title":1249,"source":541,"filename":1250,"copyright":541,"fieldtype":43,"meta_data":1308,"is_external_url":45},{"alt":1248,"title":1249,"source":541,"copyright":541},"Software Redesign & Development für Highspeed-Kameras",[1311,1312,1313],"c4f8a721-ddc3-4f1e-8dd5-1f2c465ab2be","0dcc91ca-ec56-4f4d-88c8-00104b31f0e8","4a90d797-e0ae-4c48-8a56-67bea3df0ac5",[],[1316],"01196989-553b-4777-b778-485123c097ed","4",[],{"type":17,"content":1320},[1321],{"type":20,"attrs":1322,"content":1323},{"textAlign":22},[1324,1326],{"text":1325,"type":26},"Passende ",{"text":1327,"type":26,"marks":1328},"News & Insights",[1329],{"type":302},{"type":17,"content":1331},[1332],{"type":20,"attrs":1333,"content":1334},{"textAlign":22},[1335],{"text":1336,"type":26},"Weitere Case Studies","vision-research","website-2026\u002Fprojekte\u002Fvision-research",-820,[],111238827468778,"c9f47b50-d691-4d63-807c-6fb8d270f1dd","2026-05-13T13:38:05.760Z","vision-research\u002F",[],[1347,1349],{"path":1348,"name":22,"lang":854,"published":22},"website-2026\u002Fprojects\u002Fvision-research",{"path":1338,"name":22,"lang":856,"published":22},{"_uid":1351,"label":1352,"links":1353,"teaser":1376,"columns":857,"component":858},"ce318b04-e2e7-42a4-9541-ccf8a6b4099e","Insights",[1354,1365],{"_uid":1355,"link":1356,"label":1360,"component":213,"description":1364},"882a7f92-1370-44ea-be68-d101d3511b43",{"id":1357,"url":41,"linktype":36,"fieldtype":66,"cached_url":1358,"story":1359},"013b60f6-40a9-405b-b055-44396e55e973","insights\u002Fblog",{"name":1360,"id":1361,"uuid":1357,"slug":1362,"url":1363,"full_slug":1363,"_stopResolving":72},"Blog",114432977683549,"blog","website-2026\u002Finsights\u002Fblog\u002F","Unsere aktuellen News, Insights & Best Practices aus erfolgreichen Projekten",{"_uid":1366,"link":1367,"label":1371,"component":213,"description":1375},"b20d7b50-e8f6-42f2-81df-24550978aec4",{"id":1368,"url":41,"linktype":36,"fieldtype":66,"cached_url":1369,"story":1370},"a5e60df0-99cc-4ed7-a6a6-17b2592ada24","insights\u002Fwebinare",{"name":1371,"id":1372,"uuid":1368,"slug":1373,"url":1374,"full_slug":1374,"_stopResolving":72},"Webinare",114515749630330,"webinare","website-2026\u002Finsights\u002Fwebinare\u002F","Kostenloses Wissen zu den neuesten Trends und innovativen Technologien",{"name":1377,"created_at":1378,"published_at":1379,"updated_at":1380,"id":1381,"uuid":1382,"content":1383,"slug":1830,"full_slug":1831,"sort_by_date":22,"position":1832,"tag_list":1833,"is_startpage":45,"parent_id":844,"meta_data":22,"group_id":1834,"first_published_at":1835,"release_id":22,"lang":847,"path":1836,"alternates":1837,"default_full_slug":1831,"translated_slugs":1838,"_stopResolving":72},"Im Flow mit KI","2026-03-25T08:50:19.904Z","2026-07-15T07:51:38.519Z","2026-07-15T07:51:38.540Z",158675025578759,"d9797350-be39-47e8-8395-3b2092b2f888",{"seo":1384,"_uid":1387,"body":1388,"hero":1747,"tags":1764,"topics":1765,"authors":1766,"contact":1768,"component":731,"pageIntro":1769,"teaserImg":1797,"readingTime":1799,"teaserTitle":1385,"contactIntro":1800,"searchKeywords":1828,"teaserDescription":41,"additionalInformation":1829},{"title":1385,"description":1386},"Im Flow mit KI: Welche Rolle übernimmt Design 2026?","Generative KI ist 2026 Realität. Erfahre, warum dekorative „Surface AI“ ausgedient hat und wie Design Komplexität in echten Wettbewerbsvorteil verwandelt.","7f7f3863-c029-4637-b34c-166a8dedda81",[1389,1643,1651,1723],{"_uid":1390,"intro":1391,"content":1419,"component":408},"9db552fe-b765-43ec-8d12-0aba783fa13f",[1392],{"cta":1393,"_uid":1394,"text":1395,"headline":1408,"component":303},[],"06efcc4e-a646-4319-8ac9-83d6bab26d90",{"type":17,"content":1396},[1397,1406],{"type":20,"attrs":1398,"content":1399},{"textAlign":22},[1400],{"text":1401,"type":26,"marks":1402},"Hand aufs Herz: Wir sehen zu viele „AI-Buttons“, die nachträglich irgendwo eingebaut wurden, um den Eindruck digitaler Transformation zu vermitteln. Das ist Kosmetik, keine Strategie.",[1403],{"type":319,"attrs":1404},{"color":1405},"#000000",{"type":20,"attrs":1407},{"textAlign":22},{"type":17,"content":1409},[1410],{"type":20,"attrs":1411,"content":1412},{"textAlign":22},[1413,1417],{"text":1414,"type":26,"marks":1415},"Schluss",[1416],{"type":302},{"text":1418,"type":26}," mit \"Surface AI\"",[1420,1435,1489,1497,1561],{"id":41,"_uid":1421,"content":1422,"component":407},"26d25faa-7a10-4e96-9278-7d28d3c268f0",[1423],{"_uid":1424,"text":1425,"headline":41,"component":350},"35271ae2-2452-4ff0-8624-840fffb7c79c",{"type":17,"content":1426},[1427],{"type":20,"attrs":1428,"content":1429},{"textAlign":22},[1430],{"text":1431,"type":26,"marks":1432},"Weil Automatisierung Routinearbeit reduzieren kann, verschiebt sich der Fokus von Detailoptimierung hin zu Skalierung und Systemdenken. Die Aufgabe von Design im Jahr 2026 ist es, Komplexität in Klarheit zu verwandeln. Nicht einzelne Features oder Buttons gestalten, sondern ganze Ökosysteme, in denen Daten, KI und Menschen nahtlos ineinander greifen. Die Frage lautet nicht mehr: „Können wir hier KI einsetzen?“, sondern: „Kannst du diese Technologie so in KI übersetzen, dass sie uns einen echten Wettbewerbsvorteil verschafft?“",[1433],{"type":319,"attrs":1434},{"color":1405},{"id":41,"_uid":1436,"content":1437,"component":407},"1cac0f52-8753-459b-8bae-e0eab92d5673",[1438],{"_uid":1439,"text":1440,"headline":1488,"component":350},"890ad742-fcd8-408a-8ef6-b25ef70fb249",{"type":17,"content":1441},[1442,1450,1458],{"type":20,"attrs":1443,"content":1444},{"textAlign":22},[1445],{"text":1446,"type":26,"marks":1447},"Viele Unternehmen fürchten gerade, den Anschluss zu verlieren. Dadurch kann FOMO entstehen, also Fear Of Missing Out, was wiederum das Risiko in die Höhe treibt, eine teure, generische Lösung zu betreiben, die am Ende niemand nutzt.",[1448],{"type":319,"attrs":1449},{"color":1405},{"type":20,"attrs":1451,"content":1452},{"textAlign":22},[1453],{"text":1454,"type":26,"marks":1455},"Ein generischer Chatbot ist zum Beispiel selten die passende Lösung für spezifische Probleme. Da die Betriebskosten für leistungsfähige Modelle steigen, kann sich kein Unternehmen ineffiziente Abläufe leisten. Mitarbeitende wollen keine langen Unterhaltungen mit einer KI führen, um eine einfache Aufgabe zu erledigen, sondern Werkzeuge, die Aufgaben gezielt unterstützen. ",[1456],{"type":319,"attrs":1457},{"color":1405},{"type":20,"attrs":1459,"content":1460},{"textAlign":22},[1461,1466,1472,1477,1483],{"text":1462,"type":26,"marks":1463},"Hier wird Design zur wirtschaftlichen Disziplin und gleichzeitig zur Strategie. Statt „Hype-Features“ braucht es maßgeschneiderte Lösungen. Eine KI, die genau ",[1464],{"type":319,"attrs":1465},{"color":1405},{"text":1467,"type":26,"marks":1468},"Ihre ",[1469,1471],{"type":319,"attrs":1470},{"color":1405},{"type":344},{"text":1473,"type":26,"marks":1474},"Prozesse kennt, spart Zeit und Nerven. Eine KI, die ",[1475],{"type":319,"attrs":1476},{"color":1405},{"text":1478,"type":26,"marks":1479},"Ihre",[1480,1482],{"type":319,"attrs":1481},{"color":1405},{"type":344},{"text":1484,"type":26,"marks":1485}," Unternehmensdaten sicher navigiert, schafft Mehrwert statt Frust. Differenzierung entsteht heute nicht mehr durch ein buntes Logo, sondern durch operative Überlegenheit und optimale Customer Experiences: Wer die KI am besten auf seine eigenen Szenarien zuschneidet, gewinnt, weil das Tool akzeptiert, genutzt und damit rentabel wird.",[1486],{"type":319,"attrs":1487},{"color":1405},"Akzeptanz als wirtschaftlicher Erfolgsfaktor",{"id":41,"_uid":1490,"size":1075,"asset":1491,"intro":1496,"video":41,"component":1123,"coloredBackground":45},"1e51a0f2-d0cb-4374-a738-5d2f6e20f756",{"id":1492,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1493,"copyright":41,"fieldtype":43,"meta_data":1494,"is_external_url":45},141353462010388,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F8094be11b6\u002Fim_flow_computer.png",{"size":1495},"1016x671",[],{"id":41,"_uid":1498,"content":1499,"component":407},"8d2ece8a-9b2b-490b-8ba2-c2ff6c7300d0",[1500],{"_uid":1501,"text":1502,"headline":1560,"component":350},"b537058b-28c8-47d8-9846-4e02f2a267ab",{"type":17,"content":1503},[1504,1512,1520,1552],{"type":20,"attrs":1505,"content":1506},{"textAlign":22},[1507],{"text":1508,"type":26,"marks":1509},"Design gehört heute in die Strategie, als gleichberechtigter Partner für Tech und Business.",[1510],{"type":319,"attrs":1511},{"color":1405},{"type":20,"attrs":1513,"content":1514},{"textAlign":22},[1515],{"text":1516,"type":26,"marks":1517},"Warum? 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Design gestaltet nicht länger nur Screens, sondern die unsichtbaren Entscheidungen, aus denen die Customer Experience entsteht:",[1518],{"type":319,"attrs":1519},{"color":1405},{"type":473,"content":1521},[1522,1532,1542],{"type":476,"content":1523},[1524],{"type":20,"attrs":1525,"content":1526},{"textAlign":22},[1527],{"text":1528,"type":26,"marks":1529},"Wie erklärt die KI ihre Entscheidung?",[1530],{"type":319,"attrs":1531},{"color":1405},{"type":476,"content":1533},[1534],{"type":20,"attrs":1535,"content":1536},{"textAlign":22},[1537],{"text":1538,"type":26,"marks":1539},"Wann unterstützt die KI nur und wann agiert sie autonom?",[1540],{"type":319,"attrs":1541},{"color":1405},{"type":476,"content":1543},[1544],{"type":20,"attrs":1545,"content":1546},{"textAlign":22},[1547],{"text":1548,"type":26,"marks":1549},"Wie fühlt sich eine „automatische Antwort“ an – hilfreich oder bevormundend?",[1550],{"type":319,"attrs":1551},{"color":1405},{"type":20,"attrs":1553,"content":1554},{"textAlign":22},[1555],{"text":1556,"type":26,"marks":1557},"Das sind keine reinen Tech-Fragen. Es sind Fragen des Vertrauens. Design stellt sicher, dass das Produkt verständlich, interpretierbar und konsistent bleibt, selbst wenn eine komplexe Logik im Hintergrund arbeitet. Wir übersetzen technische Möglichkeiten in ein Erlebnis, dem Menschen vertrauen wollen.",[1558],{"type":319,"attrs":1559},{"color":1405},"Die Gestaltung des Unsichtbaren",{"id":41,"_uid":1562,"content":1563,"component":407},"41f4ce5f-d85c-4f44-a262-587212db4581",[1564],{"_uid":1565,"text":1566,"headline":1642,"component":350},"fe47c845-228b-4eb8-9c0d-89ae821ad190",{"type":17,"content":1567},[1568,1576,1584,1634],{"type":20,"attrs":1569,"content":1570},{"textAlign":22},[1571],{"text":1572,"type":26,"marks":1573},"Früher haben Berater:innen lange Präsentationen gehalten und bunte Bilder gezeigt. In der Enterprise-Welt von heute zählt das nicht mehr. Was zählt, sind belastbare Entscheidungsgrundlagen, denn Investitionen müssen absicherbar sein.",[1574],{"type":319,"attrs":1575},{"color":1405},{"type":20,"attrs":1577,"content":1578},{"textAlign":22},[1579],{"text":1580,"type":26,"marks":1581},"Deshalb verändert sich die Rolle von Design, weg von Annahmen hin zu überprüfbarer Evidenz; Risikomanagement durch Klarheit:",[1582],{"type":319,"attrs":1583},{"color":1405},{"type":473,"content":1585},[1586,1602,1618],{"type":476,"content":1587},[1588],{"type":20,"attrs":1589,"content":1590},{"textAlign":22},[1591,1597],{"text":1592,"type":26,"marks":1593},"Navigation statt Neuerfindung:",[1594,1596],{"type":319,"attrs":1595},{"color":1405},{"type":302},{"text":1598,"type":26,"marks":1599}," Wir scannen den Markt permanent und wissen, welche Lösungen und Patterns bereits existieren und funktionieren. Dadurch wissen wir, wann wir auf bestehende Bausteine zurückgreifen können und wann es doch eine ganz neue Lösung braucht.",[1600],{"type":319,"attrs":1601},{"color":1405},{"type":476,"content":1603},[1604],{"type":20,"attrs":1605,"content":1606},{"textAlign":22},[1607,1613],{"text":1608,"type":26,"marks":1609},"Validierung statt Hoffnung:",[1610,1612],{"type":319,"attrs":1611},{"color":1405},{"type":302},{"text":1614,"type":26,"marks":1615}," Wenn neue Wege nötig sind, machen wir Konzepte als Prototypen sofort anfassbar und können sie testen, bevor sie skaliert werden. ",[1616],{"type":319,"attrs":1617},{"color":1405},{"type":476,"content":1619},[1620],{"type":20,"attrs":1621,"content":1622},{"textAlign":22},[1623,1629],{"text":1624,"type":26,"marks":1625},"Echte Markttests:",[1626,1628],{"type":319,"attrs":1627},{"color":1405},{"type":302},{"text":1630,"type":26,"marks":1631}," Indem wir die Lösung mit echten Nutzer:innen testen und evaluieren, schaffen wir Insights, die wir Kunden direkt an die Hand geben können.",[1632],{"type":319,"attrs":1633},{"color":1405},{"type":20,"attrs":1635,"content":1636},{"textAlign":22},[1637],{"text":1638,"type":26,"marks":1639},"So wird frühzeitig sichtbar, ob ein Business Case tragfähig ist und wo die Risiken liegen.",[1640],{"type":319,"attrs":1641},{"color":1405},"Evidenz statt PowerPoints und Annahmen",{"id":41,"_uid":1644,"size":1075,"asset":1645,"intro":1650,"video":41,"component":1123,"coloredBackground":45},"b7eb49db-cdaa-45f5-a25d-32d55f7ba368",{"id":1646,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1647,"copyright":41,"fieldtype":43,"meta_data":1648,"is_external_url":45},141353462022677,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F201d91f6c8\u002Fim_flow_desk.png",{"size":1649},"1024x663",[],{"_uid":1652,"intro":1653,"content":1671,"component":408},"a2338062-04ea-4549-8e7f-dcc17b6fa2a1",[1654],{"cta":1655,"_uid":1656,"text":1657,"headline":1660,"component":303},[],"f547d472-41bb-459a-8f9f-1e77017d57da",{"type":17,"content":1658},[1659],{"type":20},{"type":17,"content":1661},[1662],{"type":20,"attrs":1663,"content":1664},{"textAlign":22},[1665,1669],{"text":1666,"type":26,"marks":1667},"Revolution",[1668],{"type":302},{"text":1670,"type":26}," statt Reform",[1672],{"id":41,"_uid":1673,"content":1674,"component":407},"dceddbeb-698c-4f57-b203-8453597918cd",[1675,1695,1718],{"_uid":1676,"text":1677,"headline":41,"component":350},"3f00a1d7-d17c-45ad-b5df-5895dad351ff",{"type":17,"content":1678},[1679,1687],{"type":20,"attrs":1680,"content":1681},{"textAlign":22},[1682],{"text":1683,"type":26,"marks":1684},"Es geht nicht darum, bestehende Lösungen um nur 5% effizienter zu machen. Das ist Reform. Wir befinden uns in einer Revolution, und generative KI eröffnet die Möglichkeit, Produkte von Grund auf neu zu denken. Die entscheidende Frage lautet daher nicht, ob wir eine bestehende Oberfläche optimieren, sondern ob wir das zugrunde liegende Problem neu beantworten können.",[1685],{"type":319,"attrs":1686},{"color":1405},{"type":20,"attrs":1688,"content":1689},{"textAlign":22},[1690],{"text":1691,"type":26,"marks":1692},"Dafür braucht es Designer mit Mut,Vision und Weitblick. KI liefert Logik und Geschwindigkeit, Design schafft Emotionen, Bedeutung und Erlebnis. Reibungslose Funktionalität ist 2026 die Voraussetzung. Um sich vom Wettbewerb abzuheben, ist das zu wenig. Design muss deshalb den ‚WOW‘-Faktor bringen – nicht durch technische Spielerei, sondern durch das Gefühl von Magie im Erlebnis. Ein Produkt, das meine Bedürfnisse erahnt und mir Spaß macht, gewinnt. Wir müssen Technologie wieder mit Freude aufladen.",[1693],{"type":319,"attrs":1694},{"color":1405},{"_uid":1696,"text":1697,"headline":1717,"component":350},"6881ccce-d29b-4bc2-8cc1-f2b90d36403b",{"type":17,"content":1698},[1699],{"type":20,"attrs":1700,"content":1701},{"textAlign":22},[1702,1707,1712],{"text":1703,"type":26,"marks":1704},"Gute Gestaltung allein reicht nicht: Verlässliche KI-Systeme entstehen erst durch das Zusammenspiel von Design, technologischem Verständnis und Know-how über Datenflüsse. Wer die Leistungsfähigkeit und Grenzen von Modellen kennt, schafft Vertrauen – statt falscher Versprechen. Genau dafür nutzen wir unseren ",[1705],{"type":319,"attrs":1706},{"color":1405},{"text":269,"type":26,"marks":1708},[1709,1711],{"type":319,"attrs":1710},{"color":1405},{"type":302},{"text":1713,"type":26,"marks":1714},": Er hilft Teams, technische Leitplanken frühzeitig zu definieren – bevor sie zur Hürde werden.",[1715],{"type":319,"attrs":1716},{"color":1405},"Technik verstehen ist keine Option mehr",{"_uid":1719,"link":1720,"label":1722,"component":161,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8774877f-b08b-4c44-85c1-8bf114fa348a",{"id":274,"url":41,"linktype":36,"fieldtype":66,"cached_url":1721},"insights\u002Fblog\u002FKi-Kompass\u002F","Hier zum KI-Kompass Artikel",{"_uid":1724,"text":1725,"author":1738,"button":1739,"component":1141,"authorInfo":1740,"authorImage":1741,"authorLocation":1746},"2ee3e78c-77e7-4212-ba2f-426fc7e310d4",{"type":17,"content":1726},[1727],{"type":20,"attrs":1728,"content":1729},{"textAlign":22},[1730,1732,1736],{"text":1731,"type":26},"Design im Jahr 2026 bedeutet, das Mögliche sichtbar zu machen. Das Komplexe verständlich. Das Wichtige spürbar. ",{"text":1733,"type":26,"marks":1734},"KI ist dabei wie ein starker Strom",[1735],{"type":302},{"text":1737,"type":26},", in den Teams bewusst einsteigen können. Die entscheidende Frage lautet: Nimmt Ihr Design diesen Strom auf und hilft es Ihrer Organisation, nicht nur mitzuschwimmen, sondern einen eigenen Kurs zu setzen?","Alyona Morozava",[],"UX Designer",{"id":1742,"alt":1743,"name":41,"focus":41,"title":41,"source":541,"filename":1744,"copyright":541,"fieldtype":43,"meta_data":1745,"is_external_url":45},11748308,"Alyona Morozova","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F500x500\u002Fca2d937b47\u002Falyona-morozova.jpg",{},"Ergosign München",[1748],{"_uid":1749,"media":1750,"headline":1754,"component":682},"38cd4756-b7a6-4237-8fab-72bb0209e6e7",{"id":1751,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1752,"copyright":41,"fieldtype":43,"meta_data":1753,"is_external_url":45},141352590172600,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002Fb88aa792de\u002Fim_flow_header.png",{},{"type":17,"content":1755},[1756],{"type":20,"attrs":1757,"content":1758},{"textAlign":22},[1759,1762],{"text":1377,"type":26,"marks":1760},[1761],{"type":302},{"text":1763,"type":26},": Welche Rolle übernimmt Design 2026?",[1311,684],[686,1279,1277],[1767,689],"7cd3aa22-4087-4588-b65f-aa4842e631c1",[],[1770],{"id":41,"_uid":1771,"content":1772,"headline":1793,"component":1306},"85c52f9e-0fbc-4d46-be0e-bdc62c978a86",[1773],{"_uid":1774,"text":1775,"headline":41,"component":350},"8109d3c0-baa7-40fc-b765-fcaac98e10e9",{"type":17,"content":1776},[1777,1785],{"type":20,"attrs":1778,"content":1779},{"textAlign":22},[1780],{"text":1781,"type":26,"marks":1782},"Generative KI ist 2026 kein Zukunftsversprechen mehr, sondern eine operative Realität. Assistenzsysteme und KI-gestützte Workflows sind vielerorts standardmäßig produktiv im Einsatz – in Service, Vertrieb, Operations oder HR. Unternehmen haben Governance-Strukturen geschaffen, Verantwortlichkeiten geklärt und KI als steuerbare Investition etabliert. ",[1783],{"type":319,"attrs":1784},{"color":1405},{"type":20,"attrs":1786,"content":1787},{"textAlign":22},[1788],{"text":1789,"type":26,"marks":1790},"Dabei öffnet sich ein deutlicher Graben: Die einen gestalten die Zukunft ihrer Geschäftsmodelle neu – die anderen setzen KI lediglich als dekoratives Gadget ein. Der Unterschied wird spätestens 2026 für jeden sichtbar sein, denn Nutzer:innen lassen sich schon längst nicht mehr vom bloßen ‚Wow, es spricht‘-Effekt beeindrucken. Sie wollen keine Show, sondern Verlässlichkeit: Es muss einfach funktionieren.",[1791],{"type":319,"attrs":1792},{"color":1405},{"type":17,"content":1794},[1795],{"type":20,"attrs":1796},{"textAlign":22},{"id":1751,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1752,"copyright":41,"fieldtype":43,"meta_data":1798,"is_external_url":45},{},"6",[1801],{"cta":1802,"_uid":1806,"text":1807,"headline":1810,"component":303},[1803],{"_uid":1804,"link":1805,"label":812,"component":161},"39f4b91f-3f8a-4cee-a6af-6396c26454c5",{"id":810,"url":41,"linktype":36,"fieldtype":66,"cached_url":811},"ab9ffe86-cab6-4058-bdef-8104960a1066",{"type":17,"content":1808},[1809],{"type":20},{"type":17,"content":1811},[1812],{"type":20,"attrs":1813,"content":1814},{"textAlign":22},[1815,1819,1824],{"text":823,"type":26,"marks":1816},[1817],{"type":319,"attrs":1818},{"color":41},{"text":828,"type":26,"marks":1820},[1821,1823],{"type":319,"attrs":1822},{"color":41},{"type":302},{"text":834,"type":26,"marks":1825},[1826],{"type":319,"attrs":1827},{"color":41},"generative 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Lösungen.",{"name":1870,"created_at":1871,"published_at":1872,"updated_at":1873,"id":1874,"uuid":1875,"content":1876,"slug":2310,"full_slug":2311,"sort_by_date":22,"position":1096,"tag_list":2312,"is_startpage":45,"parent_id":2313,"meta_data":22,"group_id":2314,"first_published_at":2315,"release_id":22,"lang":847,"path":41,"alternates":2316,"default_full_slug":2311,"translated_slugs":2317,"_stopResolving":72},"OMR26","2026-05-18T08:28:00.680Z","2026-07-03T07:29:16.154Z","2026-07-03T07:29:16.174Z",177779837715172,"a6057e6e-68ad-453c-993d-d072a5324f52",{"seo":1877,"_uid":1880,"body":1881,"hero":2232,"contact":2252,"component":2293,"teaserImg":2294,"teaserTitle":2296,"relatedContent":2297,"searchKeywords":2298,"teaserDescription":2299,"showRelatedContent":72,"relatedContentAmount":1317,"relatedContentHeadline":2300},{"title":1878,"description":1879},"OMR Masterclass: Beyond the Hype | Warum KI scheitert","Erfahren Sie aus der OMR Masterclass, warum KI in der Praxis oft scheitert und wie echter Mehrwert entsteht – durch UX, Technologie und Recht.","7f11f361-ec85-45c8-8e32-460d937f1e2f",[1882,1909,1918,2085,2129,2200,2209],{"id":41,"_uid":1883,"content":1884,"headline":1898,"component":1306},"ef15ae17-aa86-4cdf-821a-1865cdc54535",[1885],{"_uid":1886,"text":1887,"headline":41,"component":350},"38e144c6-4577-4f66-80fe-c560a332291f",{"type":17,"content":1888},[1889],{"type":20,"attrs":1890,"content":1891},{"textAlign":22},[1892,1894,1896],{"text":1893,"type":26},"Weg von der KI-Demo, hin zum echten Produkt: Die Masterclass hat gezeigt, warum viele Unternehmen im sogenannten „Productivity Paradox“ feststecken – KI wirkt in Demos beeindruckend, scheitert im Alltag jedoch häufig, etwa durch mangelhafte User Experience, ungewollte Halluzinationen oder rechtliche Unsicherheiten.",{"type":1895},"hard_break",{"text":1897,"type":26},"Gemeinsam haben wir – Ergosign und SKW Schwarz – anhand praxisnaher Beispiele vermittelt, wie sich KI erfolgreich und rechtssicher in Produkte integrieren lässt. Deutlich wurde: Echter Mehrwert entsteht nur, wenn User Experience, Technologie und rechtliche Leitplanken wie der AI Act und die DSGVO zusammenspielen. Ergosign stellte zudem praxiserprobte Ansätze wie die „AI Delegation Matrix“ und „GenAI Ops“ vor und zeigte, wie sich rechtliche Anforderungen von Beginn an in die Produktentwicklung integrieren lassen – für KI-Projekte, die reale Probleme lösen und gleichzeitig rechtssicher umgesetzt sind.",{"type":17,"content":1899},[1900],{"type":20,"attrs":1901,"content":1902},{"textAlign":22},[1903,1905],{"text":1904,"type":26},"Unsere Masterclass",{"text":1906,"type":26,"marks":1907}," im Überblick",[1908],{"type":302},{"id":41,"_uid":1910,"size":1911,"asset":1912,"intro":1917,"video":41,"autoplay":45,"component":1123,"showBorder":45,"coloredBackground":45},"5661c373-4de8-4bb5-8e3c-9c3590d5d602","narrow",{"id":1913,"alt":1914,"name":41,"focus":41,"title":41,"source":541,"filename":1915,"copyright":541,"fieldtype":43,"meta_data":1916,"is_external_url":45},173955920593931,"Konferenzraum bei der OMR 2026 mit Publikum und dekorativen Wänden. Zwei Personen auf der Bühne halten einen Vortrag zum Thema \"Beyond the Hype\" über KI.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F2048x1536\u002F0bf88b9034\u002Fpublikum1.jpg",{"alt":1914,"size":1005,"title":41,"source":541,"copyright":541},[],{"_uid":1919,"intro":1920,"content":1958,"component":408},"31141e47-21f1-4614-9df4-8398dc1f324a",[1921],{"cta":1922,"_uid":1928,"text":1929,"headline":1947,"component":303},[1923],{"_uid":1924,"link":1925,"label":1927,"component":161,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"1e53d86d-5223-43cc-ad76-80d189e14d69",{"id":41,"url":1926,"linktype":779,"fieldtype":66,"cached_url":1926},"#contact","Folien anfragen","eb898ea9-902d-4abb-8c20-52b7fb7254a0",{"type":17,"content":1930},[1931],{"type":20,"attrs":1932,"content":1933},{"textAlign":22},[1934,1936,1937,1939,1940,1941,1945],{"text":1935,"type":26},"Du möchtest die vollständigen Inhalte zu den Key Takeways erhalten?",{"type":1895},{"text":1938,"type":26},"Die Vortragsfolien werden allen Teilnehmenden der Masterclass automatisch per E-Mail zugesendet. ",{"type":1895},{"type":1895},{"text":1942,"type":26,"marks":1943},"Wenn du nicht live bei der OMR26 dabei warst, kannst du die Unterlagen gerne über unser Kontaktformular anfragen ",[1944],{"type":302},{"text":1946,"type":26},"– du erhältst sie dann per E-Mail von uns.",{"type":17,"content":1948},[1949],{"type":20,"attrs":1950,"content":1951},{"textAlign":22},[1952,1954],{"text":1953,"type":26},"Deine Masterclass ",{"text":1955,"type":26,"marks":1956},"Key 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",[3875],{"type":319,"attrs":3876},{"color":1405},{"id":41,"_uid":3878,"size":1075,"asset":3879,"intro":3884,"video":41,"autoplay":45,"component":1123,"showBorder":45,"coloredBackground":45},"1a00701f-6745-4a42-a07d-74173734aac5",{"id":3880,"alt":3881,"name":41,"focus":41,"title":41,"source":41,"filename":3882,"copyright":41,"fieldtype":43,"meta_data":3883,"is_external_url":45},192663920861126,"Drei Smartphones schweben nebeneinander, zeigen eine Outdoor-App mit Mountainbiketouren und farbigen Karten auf dunkelgrünem Hintergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F6f79f54db0\u002Ffichtel-darkmode.jpg",{"alt":3881,"title":41,"source":41,"copyright":41},[],{"_uid":3886,"intro":3887,"content":3906,"component":408},"03f2ed62-42c9-4d08-afa9-41ab5ba312fc",[3888],{"cta":3889,"_uid":3890,"text":3891,"headline":3895,"component":303},[],"e2018c73-9922-47f6-9d0a-f5cd5a771d97",{"type":17,"content":3892},[3893],{"type":20,"attrs":3894},{"textAlign":22},{"type":17,"content":3896},[3897],{"type":20,"attrs":3898,"content":3899},{"textAlign":22},[3900,3902],{"text":3901,"type":26},"Ein durchdachtes ",{"text":3903,"type":26,"marks":3904},"Ökosystem",[3905],{"type":302},[3907],{"id":41,"_uid":3908,"content":3909,"component":407},"85272d4c-25c5-4439-92e0-c206e0a5edaa",[3910],{"_uid":3911,"text":3912,"headline":3955,"component":350},"b9701576-4bdd-4962-8f32-ae3fa8ec3378",{"type":17,"content":3913},[3914,3934,3953],{"type":20,"attrs":3915,"content":3916},{"textAlign":22},[3917,3919,3932],{"text":3918,"type":26},"Die technische Basis der App ist so aufgebaut, dass Inhalte aus verschiedenen Quellen zusammenlaufen und sinnvoll ausgespielt werden können. ",{"text":3920,"type":26,"marks":3921},"Flutter ",[3922],{"type":31,"attrs":3923},{"href":3924,"uuid":3925,"anchor":22,"target":35,"linktype":36,"story":3926},"\u002Fservices\u002Fdevelopment\u002Fmobile-development\u002F","a8de4bf6-6df4-4c41-97b2-216393ecd1ea",{"name":3927,"id":3928,"uuid":3925,"slug":3929,"url":3930,"full_slug":3931,"_stopResolving":72},"Mobile Development",119126491912292,"mobile-development","mobile-development\u002F","website-2026\u002Fservices\u002Fdevelopment\u002Fmobile-development",{"text":3933,"type":26},"bietet hierbei das plattformübergreifende Gerüst der App, welches mit einer einzigen Codebasis native Anwendungen für iOS und Android ermöglicht. Dies bedeutet kürzere Entwicklungszyklen, weniger Fehlerquellen und frühe Demos für den Kunden.",{"type":20,"attrs":3935,"content":3936},{"textAlign":22},[3937,3939,3951],{"text":3938,"type":26},"Das redaktionelle Rückgrat bildet das ",{"text":3940,"type":26,"marks":3941},"CMS Strapi,",[3942],{"type":31,"attrs":3943},{"href":3944,"uuid":3945,"anchor":22,"target":35,"linktype":36,"story":3946},"\u002Finsights\u002Fblog\u002Fstrapi-fuer-den-public-sector","b972d8a6-d38d-48a7-ab68-ee3a5cf71e39",{"name":3947,"id":3948,"uuid":3945,"slug":3949,"url":3950,"full_slug":3950,"_stopResolving":72},"Strapi für den Public Sector",121564504573914,"strapi-fuer-den-public-sector","website-2026\u002Finsights\u002Fblog\u002Fstrapi-fuer-den-public-sector",{"text":3952,"type":26}," über das Artikel erstellt, Inhalte kuratiert und POI direkt bespielt werden. Zusätzlich fließen Daten aus dem Social Knowledge Graph (die zentrale Datenbasis für touristische Informationen im Fichtelgebirge) für Veranstaltungen, Touren und Sehenswürdigkeiten in die App ein. So entsteht aktueller Content - ohne doppelten redaktionellen Aufwand. Integrationen mit der VGN und dem Radelland Bayern ermöglichen zusätzlich die Navigation zum nächsten POI, per ÖPNV oder Fahrrad.",{"type":20,"attrs":3954},{"textAlign":22},"Maßgeschneiderte Technologie",{"_uid":3957,"intro":3958,"content":3979,"component":408},"96f26041-2df4-46f0-99e0-112a83950dbb",[3959],{"cta":3960,"_uid":3961,"text":3962,"headline":3966,"component":303},[],"d0ffd51f-bdbf-429b-9702-0cfba68e1cd7",{"type":17,"content":3963},[3964],{"type":20,"attrs":3965},{"textAlign":22},{"type":17,"content":3967},[3968],{"type":20,"attrs":3969,"content":3970},{"textAlign":22},[3971,3973,3977],{"text":3972,"type":26},"Die ",{"text":3974,"type":26,"marks":3975},"gesamte User Journey",[3976],{"type":302},{"text":3978,"type":26}," im Blick",[3980,3996,4015,4059],{"id":41,"_uid":3981,"content":3982,"component":407},"0b0b9d4c-315b-4d01-b13f-aa7d484d7cd3",[3983],{"_uid":3984,"text":3985,"headline":3995,"component":350},"f6022835-147f-4eb2-9e3b-3933e9667915",{"type":17,"content":3986},[3987],{"type":20,"attrs":3988,"content":3989},{"textAlign":22},[3990],{"text":3991,"type":26,"marks":3992},"Die Fichtel-Community vernetzt Macher:innen mit der Region: In der Ideenschmiede lassen sich Projekte teilen und im Fichtel-Treff Gleichgesinnte finden. Die Fichtel-Infos bündeln, was im Alltag zählt — Notfallapotheken, Schulen, Ämter, Familienangebote. Das neue Schwarze Brett erlaubt es, selbst Inhalte hochzuladen, ohne Umweg über das Redaktionsteam. Gamification-Elemente im Highlight-Radar motivieren zusätzlich, die eigene Region neu zu entdecken — und stärken dabei gezielt die lokale Wirtschaft. Wer immer up-to-date bleiben will, nutzt Push-Benachrichtigungen für News, Gefahrenmeldungen und Community-Inhalte.",[3993],{"type":319,"attrs":3994},{"color":1405},"Für Einheimische",{"id":41,"_uid":3997,"content":3998,"component":407},"4c22e8e7-90a2-4bc1-90f0-f391ef0f958e",[3999,4009],{"_uid":4000,"text":4001,"headline":4008,"component":350},"f2da27ec-b950-4b1b-9007-1599b3a0cc1b",{"type":17,"content":4002},[4003],{"type":20,"attrs":4004,"content":4005},{"textAlign":22},[4006],{"text":4007,"type":26},"Der Highlight-Radar ist der Kern der App: eine interaktive Karte mit Veranstaltungen, Touren, Restaurants und Sehenswürdigkeiten — filterbar, mit Split Screen-Ansicht und so gestaltet, dass Entscheidungen leichtfallen. Über 3.000 Points of Interest und rund 500 tagesaktuell verfügbare Events stellen allerdings eine eigene Herausforderung dar: Wo fängt man an? Seit Sommer 2026 gibt es ein Feature, das genau dieses Problem löst: Der Tagesplaner. Auf Basis weniger Eingaben generiert er in Sekunden einen vollständigen Plan, abgestimmt auf Interessen, Reisebereitschaft, Wetter und Tageszeit. Wird ein Eintrag entfernt, schlägt das System automatisch passende Alternativen vor.","Für Tourist:innen",{"_uid":4010,"link":4011,"label":4014,"component":161,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8a7d015e-27fc-4cd6-9da2-ba9c27c9f9d2",{"id":4012,"url":41,"linktype":36,"fieldtype":66,"cached_url":4013},"f577ccbf-7a53-453d-b8f0-af1b7d940ffa","projekte\u002Ffichtelapp-tagesplaner\u002F","Mehr zum Tagesplaner erfahren",{"id":41,"_uid":4016,"content":4017,"component":407},"9ac3f0c5-bcbf-4ede-9a9a-777ff07c1c9d",[4018,4040,4047],{"_uid":4019,"text":4020,"headline":4039,"component":350},"1ee7a38d-7591-4c16-a287-85437849d28a",{"type":17,"content":4021},[4022,4032,4037],{"type":20,"attrs":4023,"content":4024},{"textAlign":22},[4025,4030],{"text":4026,"type":26,"marks":4027},"Der Landkreis Wunsiedel i. Fichtelgebirge hat mit Thomas Zeitler als ”Werner\" ein humorvolles Aushängeschild für das Fichtelgebirge etabliert - dieses durfte in der App natürlich nicht fehlen. ",[4028],{"type":319,"attrs":4029},{"color":1405},{"text":4031,"type":26},"Allerdings ist der digitale Werner in der App aber keine statische Figur. Mit Rive wurden Animationen mit fließenden Übergängen und natürlichen Bewegungen entwickelt, die Werner als echten Begleiter durch die App erlebbar machen. Werner hat mittlerweile auch den Sprung auf den großen Screen geschafft. Die App ist auf 8 digitalen FichtelStelen an öffentlichen Plätzen in der Region zu finden. Dort führt Werner interaktiv durch das Menü. Ein Ankerpunkt für alle, die sich mit digitalen Touchpoints noch nicht ganz sicher fühlen.",{"type":20,"attrs":4033,"content":4034},{"textAlign":22},[4035],{"text":4036,"type":26},"Seit Anfang 2024 hat er mit Kristina Gesellschaft bekommen: weiblicher Support für Werner und die Macherinnen der Region.",{"type":20,"attrs":4038},{"textAlign":22},"Werner und die FichtelStelen",{"_uid":4041,"media":4042,"video":41,"autoplay":45,"headline":41,"component":358,"showBorder":45,"aspectRatio":359,"preserveAspectRatio":45},"cba5ec98-65c9-43e6-be67-515859578435",{"id":4043,"alt":4044,"name":41,"focus":41,"title":41,"source":41,"filename":4045,"copyright":541,"fieldtype":43,"meta_data":4046,"is_external_url":45},194032262631863,"Smartphone-Screens zeigen eine Outdoor-App mit Karten, Veranstaltungen und Naturfotos. Logo \"freiraum\" unten rechts.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F7074x3980\u002Fe116a5c703\u002Fcs_fichtel_slide1.jpg",{"alt":4044,"title":41,"source":41,"copyright":541},{"_uid":4048,"link":4049,"label":4058,"component":161,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"762c44f4-7352-4925-aa15-697fe1b2be1a",{"id":4050,"url":41,"linktype":36,"fieldtype":66,"cached_url":4051,"story":4052},"8181cfb7-dd7f-4bf3-82ed-6a298c2418df","insights\u002Fblog\u002Ffichtelapp-meets-rive\u002F",{"name":4053,"id":4054,"uuid":4050,"slug":4055,"url":4056,"full_slug":4057,"_stopResolving":72},"FichtelApp meets Rive",126062125608223,"fichtelapp-meets-rive","fichtelapp-meets-rive\u002F","website-2026\u002Finsights\u002Fblog\u002Ffichtelapp-meets-rive","Mehr zur Interaktionsgestaltung mit Rive",{"id":41,"_uid":4060,"content":4061,"component":407},"9b4f450c-57de-4742-884a-be8c15a01530",[4062],{"_uid":4063,"text":4064,"headline":4071,"component":350},"73ae01c7-7437-4ae9-a7a3-26d3c930456b",{"type":17,"content":4065},[4066],{"type":20,"attrs":4067,"content":4068},{"textAlign":22},[4069],{"text":4070,"type":26},"Während die Bundesförderung im Juni 2026 ausläuft, arbeitet der Landkreis Wunsiedel i. Fichtelgebirge danach mit der Tourismuszentrale des Fichtelgebirges zusammen. Datenbasis, Reichweite und Anforderungen wachsen kontinuierlich weiter und die FichtelApp wird auf über 50 statt der bisherigen 17 Kommunen erweitert. Um den Tourismus vor Ort nicht nur zu verwalten, sondern aktiv zu gestalten, entstehen bereits heute Lösungen, um die Auslastung von Mountainbikestrecken und Parkplätzen in Echtzeit zu messen und Tourist:innen gezielt auf Alternativen hinzuweisen. Auch diese Funktionen sollen langfristig in die App integriert werden. ","Ausblick",{"_uid":4073,"intro":4074,"content":4095,"component":408},"a3abe693-9914-4319-8b56-fe83240ce0b1",[4075],{"cta":4076,"_uid":4083,"text":4084,"headline":4088,"component":303},[4077],{"_uid":4078,"link":4079,"label":4082,"component":161},"9f2e670a-fec2-48e9-baf4-fcfe7c734d62",{"id":41,"url":4080,"target":4081,"linktype":779,"fieldtype":66,"cached_url":4080},"https:\u002F\u002Fwww.landkreis-wunsiedel.de\u002F#","_blank","Zur Website des Landkreis Wunsiedel i. Fichtelgebirge","3bd53266-ab41-4d45-93e3-89d1c713b353",{"type":17,"content":4085},[4086],{"type":20,"attrs":4087},{"textAlign":22},{"type":17,"content":4089},[4090],{"type":20,"attrs":4091,"content":4092},{"textAlign":22},[4093],{"text":4094,"type":26},"Landkreis Wunsiedel i. Fichtelgebirge",[4096],{"id":41,"_uid":4097,"content":4098,"component":407},"247f1896-5875-401c-a6b8-6256242a5c93",[4099],{"_uid":4100,"text":4101,"headline":4108,"component":350},"9a8cd8c8-bc25-4f1b-977c-3b13e045f704",{"type":17,"content":4102},[4103],{"type":20,"attrs":4104,"content":4105},{"textAlign":22},[4106],{"text":4107,"type":26},"Der Landkreis Wunsiedel i. Fichtelgebirge hat sich zum Ziel gesetzt, die Lebens-, Wohn- und Arbeitsqualität in der Region zu steigern und das Fichtelgebirge als attraktiven Ort für Fachkräfte, Familien und Tourist:innen zu positionieren. Mit „Freiraum für Macher\" und der Qualifikation als Smart City-Modellregion hat er bewiesen: Digitale Innovation und regionale Identität sind keine Gegensätze — sie beflügeln einander.","Über den Auftraggeber",{"id":41,"_uid":4110,"size":1075,"asset":4111,"intro":4116,"video":41,"autoplay":45,"component":1123,"showBorder":45,"coloredBackground":45},"807c47bd-94b3-4a76-ae51-49ccc7a80a04",{"id":4112,"alt":4113,"name":41,"focus":41,"title":41,"source":41,"filename":4114,"copyright":541,"fieldtype":43,"meta_data":4115,"is_external_url":45},188768793754006,"Illustration von zwei springenden Personen und einem Huhn, umgeben von Konfetti. Logos für Red Dot und German Design Awards schweben über ihnen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F33a4c2471a\u002Ffichtel-awards.jpg",{"alt":4113,"size":1005,"title":41,"source":41,"copyright":541},[],[4118],{"_uid":4119,"media":4120,"headline":4125,"component":682},"5d23f809-5bff-4112-b33a-e7ec7adc1aeb",{"id":4121,"alt":4122,"name":41,"focus":41,"title":41,"source":41,"filename":4123,"copyright":541,"fieldtype":43,"meta_data":4124,"is_external_url":45},188768793676180,"Person hält ein Smartphone mit einer Wander-App in der Hand, während sie im Wald sitzt.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F1171cb84e2\u002Ffichtel-app-header.jpg",{"alt":4122,"size":1005,"title":41,"source":41,"copyright":541},{"type":17,"content":4126},[4127],{"type":20,"attrs":4128,"content":4129},{"textAlign":22},[4130,4132,4136,4137],{"text":4131,"type":26},"FichtelApp – ",{"text":4133,"type":26,"marks":4134},"Dein",[4135],{"type":302},{"text":3865,"type":26},{"text":4138,"type":26,"marks":4139},"digitaler Begleiter fürs Fichtelgebirge",[4140],{"type":302},{"id":4142,"alt":4143,"name":41,"focus":41,"title":41,"source":41,"filename":4144,"copyright":41,"fieldtype":43,"meta_data":4145,"is_external_url":45},134319837549028,"Logo Landkreis Wunsiedel i. 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Linde MH ist mit Produktions- und Montagewerken sowie einem globalen Vertriebs- und Servicenetzwerk in mehr als 100 Ländern vertreten und beschäftigt über 14.000 Mitarbeitende. In Europa ist das Unternehmen mit den Marken Linde und Fenwick (Frankreich) Marktführer. Seit 2006 ist das Unternehmen Teil der KION Gruppe.",[6538],{"_uid":6539,"media":6540,"headline":6545,"component":682},"dfa2d747-5d81-4ddd-8077-e345195bcc4e",{"id":6541,"alt":6542,"name":41,"focus":41,"title":41,"source":41,"filename":6543,"copyright":41,"fieldtype":43,"meta_data":6544,"is_external_url":45},11195910,"Mann mit Helm und Klemmbrett in einer Lagerhalle.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002Ff6ed4c4711\u002Fcs_linde_header.jpg",{},{"type":17,"content":6546},[6547],{"type":20,"attrs":6548,"content":6549},{"textAlign":22},[6550,6552],{"text":6551,"type":26},"Linde MH - Content-driven Solutions: ",{"text":6553,"type":26,"marks":6554},"Full Service von Ergosign",[6555],{"type":302},{"id":6557,"alt":6558,"name":41,"focus":41,"title":41,"source":41,"filename":6559,"copyright":41,"fieldtype":43,"meta_data":6560,"is_external_url":45},134319837696512,"Logo Linde Material Handling","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F513x513\u002Fc4702937b5\u002Flinde_1-4x.png",{"size":6561},"257x151",[],"Linde Material Handling GmbH","https:\u002F\u002Fwww.linde-mh.de\u002Fde\u002F",[6216,1279,1280,6566],"dd04ae44-03ca-4741-a61b-16332440749d",[6568],{"id":41,"_uid":6569,"content":6570,"headline":6580,"component":1306},"b6f3e1a7-1884-44ea-99f0-abf2a4e97743",[6571],{"_uid":6572,"text":6573,"headline":41,"component":350},"a5031546-50a2-402f-8697-f3e4229eb4f4",{"type":17,"content":6574},[6575],{"type":20,"attrs":6576,"content":6577},{"textAlign":22},[6578],{"text":6579,"type":26},"Die Linde MH ist Hersteller von Gabelstaplern und Lagertechnikgeräten mit Händlern an über 700 Standorten weltweit. Ergosign wurde mit der Neugestaltung des globalen Onlineauftritts und der Zentralisierung der Content-Verwaltung des Unternehmens beauftragt. Dabei mussten die vielschichtigen Anforderungen des Händlernetzwerks berücksichtigt und die Gestaltungsrichtlinien von Mutterkonzern und Ländern beachtet werden. Die Lösung wurde in Form eines flexiblen CMS-Baukastensystems geschaffen, an dem sich alle Händler und Partner weltweit bedienen. Neben der Konzeption, dem UX Design und der technischen Umsetzung der Plattform, kümmert sich Ergosign um die gesamte Wartung der Website, den technischen Support, die Betreuung der Redaktion sowie die stetige Weiterentwicklung der Onlineauftritte.",{"type":17,"content":6581},[6582],{"type":20,"attrs":6583,"content":6584},{"textAlign":22},[6585,6587,6591],{"text":6586,"type":26},"Ergosign gestaltete den ",{"text":6588,"type":26,"marks":6589},"globalen Onlineauftrit",[6590],{"type":302},{"text":6592,"type":26},"t für Linde Material Handling.",{"id":6455,"alt":6456,"name":41,"focus":41,"title":41,"source":541,"filename":6457,"copyright":541,"fieldtype":43,"meta_data":6594,"is_external_url":45},{},"Relaunch mit Digital Experience Platform für Linde Material Handling GmbH ",[6315,1313,6597],"67d7f1da-8654-4859-a82b-58b6cc4a2b30",[],[1316],[],{"type":17,"content":6602},[6603],{"type":20,"attrs":6604,"content":6605},{"textAlign":22},[6606,6608],{"text":6607,"type":26},"Weitere ",{"text":6609,"type":26,"marks":6610},"Case Studies",[6611],{"type":302},"linde","website-2026\u002Fprojekte\u002Flinde",[],"2a20eacf-5ff4-4118-9ff0-3cea6f509252","2023-11-10T15:10:00.000Z",[],[6619,6621],{"path":6620,"name":22,"lang":854,"published":22},"website-2026\u002Fprojects\u002Flinde",{"path":6613,"name":22,"lang":856,"published":22},{"name":6623,"created_at":6624,"published_at":6625,"updated_at":6626,"id":6627,"uuid":6628,"content":6629,"slug":6917,"full_slug":6918,"sort_by_date":22,"position":6274,"tag_list":6919,"is_startpage":45,"parent_id":1341,"meta_data":22,"group_id":6920,"first_published_at":6616,"release_id":22,"lang":847,"path":22,"alternates":6921,"default_full_slug":6918,"translated_slugs":6922,"_stopResolving":72},"GLOBUS","2025-11-27T14:52:32.384Z","2026-05-21T06:40:12.305Z","2026-05-21T06:40:12.327Z",117004502600250,"8fe2eff5-a595-4177-8e44-7e34242b89d2",{"seo":6630,"_uid":5906,"body":6631,"hero":6839,"logo":6858,"awards":6863,"company":6864,"website":6744,"industry":4235,"services":6865,"component":1281,"pageIntro":6866,"teaserImg":6891,"teaserTitle":6893,"relatedContent":6894,"searchKeywords":41,"teaserDescription":41,"relatedCaseStudies":6895,"showRelatedContent":45,"additionalIndustries":6897,"relatedContentAmount":1317,"additionalInformation":6898,"relatedContentHeadline":6899,"relatedCaseStudiesHeadline":6908},{"title":5904,"description":5905},[6632,6662,6701,6753,6790,6811],{"_uid":5909,"intro":6633,"content":6651,"component":408},[6634],{"cta":6635,"_uid":5913,"text":6636,"headline":6640,"component":303},[],{"type":17,"content":6637},[6638],{"type":20,"attrs":6639},{"textAlign":22},{"type":17,"content":6641},[6642],{"type":20,"attrs":6643,"content":6644},{"textAlign":22},[6645,6649],{"text":6646,"type":26,"marks":6647},"Ansprechendes Design",[6648],{"type":302},{"text":6650,"type":26}," über alle digitalen Kanäle hinweg",[6652],{"id":41,"_uid":5931,"content":6653,"component":407},[6654],{"_uid":5934,"text":6655,"headline":996,"component":350},{"type":17,"content":6656},[6657],{"type":20,"attrs":6658,"content":6659},{"textAlign":22},[6660],{"text":6661,"type":26},"Ziel des Projekts war es, die neue Corporate Identity auf die digitalen Kanäle zu übertragen und über alle digitalen Touchpoints auszurollen. Die Herausforderung bestand dabei darin, ein einheitliches Erscheinungsbild über alle digitalen Kanäle hinweg sicherzustellen und gleichzeitig den eigenen Charakter des jeweiligen Touchpoints zu erhalten. Durch die unterschiedlichen Touchpoints galt es zudem, verschiedene Stakeholder stets in das Projekt einzubinden und eine gute Zusammenarbeit sicherzustellen.",{"_uid":5951,"intro":6663,"content":6680,"component":408},[6664],{"cta":6665,"_uid":5955,"text":6666,"headline":6670,"component":303},[],{"type":17,"content":6667},[6668],{"type":20,"attrs":6669},{"textAlign":22},{"type":17,"content":6671},[6672],{"type":20,"attrs":6673,"content":6674},{"textAlign":22},[6675,6677],{"text":6676,"type":26},"Von einzelnen Komponenten hin zum ",{"text":4776,"type":26,"marks":6678},[6679],{"type":302},[6681,6694],{"id":41,"_uid":5973,"content":6682,"component":407},[6683],{"_uid":5976,"text":6684,"headline":1045,"component":350},{"type":17,"content":6685},[6686],{"type":20,"attrs":6687,"content":6688},{"textAlign":22},[6689,6691,6692],{"text":6690,"type":26},"Das bereits bestehende Corporate Design sollte für die digitalen Kanäle übersetzt werden. Die Umsetzung des Designs erfolgte mit dem kollaborativen Design-Tool Figma.",{"type":1895},{"text":6693,"type":26},"Wir arbeiten kollaborativ mit unseren Kunden zusammen und dazu ist Figma bestens geeignet. Denn alle Stakeholder konnten direkt im Tool Feedback geben. So hat das Design-Team stets den Überblick über alle Anforderungen und kann Änderungen unmittelbar umsetzen. Ziel war es – ganz gleich an welchem Touchpoint – ein positives Nutzererlebnis zu schaffen. Durch das einheitliche Look & Feel mit visueller Konsistenz auf allen digitalen Kanälen erhöhen wir die Benutzerfreundlichkeit über alle Touchpoints hinweg.",{"id":41,"_uid":5985,"size":1075,"asset":6695,"intro":6700,"video":41,"component":1123,"coloredBackground":45},{"id":6696,"alt":6697,"name":41,"focus":41,"title":41,"source":541,"filename":6698,"copyright":541,"fieldtype":43,"meta_data":6699,"is_external_url":45},11195602,"Screen der Globus Website","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1921x1081\u002F1a792a34f3\u002Fcs_globus_slide2.jpg",{},[],{"_uid":5993,"intro":6702,"content":6720,"component":408},[6703],{"cta":6704,"_uid":5997,"text":6705,"headline":6709,"component":303},[],{"type":17,"content":6706},[6707],{"type":20,"attrs":6708},{"textAlign":22},{"type":17,"content":6710},[6711],{"type":20,"attrs":6712,"content":6713},{"textAlign":22},[6714,6718],{"text":6715,"type":26,"marks":6716},"Redesign",[6717],{"type":302},{"text":6719,"type":26}," der digitalen GLOBUS Kanäle",[6721,6746],{"id":41,"_uid":6015,"content":6722,"component":407},[6723],{"_uid":6018,"text":6724,"headline":5642,"component":350},{"type":17,"content":6725},[6726,6734],{"type":20,"attrs":6727,"content":6728},{"textAlign":22},[6729,6731,6732],{"text":6730,"type":26},"Das Ergebnis: Optimale Benutzerfreundlichkeit entlang aller digitalen Touchpoints mit einem einheitlichen Look & Feel und kanalübergreifender visueller Konsistenz.",{"type":1895},{"text":6733,"type":26},"Die Vorteile des Design Systems liegen auf der Hand. Das Design System ist skalierbar und modular aufgebaut. So spart es nicht nur Zeit und Kosten bei der Entwicklung, sondern gewährleistet auch ein konsistentes Erscheinungsbild über die verschiedenen Kanäle. Muss das Design eines Touchpoints geändert werden, kommen ein neuer Kanal oder Kanal-Features hinzu, kann das System einfach erweitert werden. Denn sind Komponenten erst einmal aufgesetzt, müssen sie nur einmal angepasst werden, statt an jeder Stelle einzeln. Dabei bleibt die Konsistenz innerhalb der GLOBUS Landschaft stets bestehen, was für eine gute User Experience unerlässlich ist.",{"type":20,"attrs":6735,"content":6736},{"textAlign":22},[6737,6739,6745],{"text":6738,"type":26},"Überzeugen Sie sich selbst davon auf der ",{"text":6740,"type":26,"marks":6741},"GLOBUS-Website",[6742],{"type":31,"attrs":6743},{"href":6744,"uuid":22,"anchor":22,"target":22,"linktype":779},"https:\u002F\u002Fwww.globus.de\u002F",{"text":387,"type":26},{"id":41,"_uid":6027,"size":1075,"asset":6747,"intro":6752,"video":41,"component":1123,"coloredBackground":45},{"id":6748,"alt":6749,"name":41,"focus":41,"title":41,"source":541,"filename":6750,"copyright":541,"fieldtype":43,"meta_data":6751,"is_external_url":45},11195601,"Responsives Webdesign für Globus von Ergosign.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1921x1081\u002Fc1516edab6\u002Fcs_globus_slide1.jpg",{},[],{"_uid":6035,"intro":6754,"content":6772,"component":408},[6755],{"cta":6756,"_uid":6039,"text":6757,"headline":6761,"component":303},[],{"type":17,"content":6758},[6759],{"type":20,"attrs":6760},{"textAlign":22},{"type":17,"content":6762},[6763],{"type":20,"attrs":6764,"content":6765},{"textAlign":22},[6766,6770],{"text":6767,"type":26,"marks":6768},"Design-Templates",[6769],{"type":302},{"text":6771,"type":26}," für mehr Einheitlichkeit",[6773,6783],{"id":41,"_uid":6057,"content":6774,"component":407},[6775],{"_uid":6060,"text":6776,"headline":41,"component":350},{"type":17,"content":6777},[6778],{"type":20,"attrs":6779,"content":6780},{"textAlign":22},[6781],{"text":6782,"type":26},"Das einheitliche Design auf den verschiedenen Social Media-Plattformen wird mit Design-Templates sichergestellt, welche eigenständig vom GLOBUS Team für die Erstellung von Social Media-Posts genutzt werden können. Zudem tragen von uns erstellte Templates für Display-Banner, Illustrationen und Icons, zu einem konsistenten Look & Feel bei.",{"id":41,"_uid":6074,"size":1075,"asset":6784,"intro":6789,"video":41,"component":1123,"coloredBackground":45},{"id":6785,"alt":6786,"name":41,"focus":41,"title":41,"source":541,"filename":6787,"copyright":541,"fieldtype":43,"meta_data":6788,"is_external_url":45},11195603,"MAKS Stele von Globus mit Layouts von Ergosign","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1921x1081\u002F90fd1b1076\u002Fcs_globus_slide3.jpg",{},[],{"_uid":6791,"text":6792,"author":6805,"button":6806,"component":1141,"authorInfo":6807,"authorImage":6808,"authorLocation":6810},"1c07376d-49dc-4009-abab-3b0c27cf1a7c",{"type":17,"content":6793},[6794],{"type":20,"attrs":6795,"content":6796},{"textAlign":22},[6797,6799,6803],{"text":6798,"type":26},"Im Rahmen unserer CI\u002FCD-Umstellung haben wir gemeinsam mit Ergosign erfolgreich unser ",{"text":6800,"type":26,"marks":6801},"UI\u002FUX-Design für unsere digitalen Kanäle deutlich weiterentwickelt",[6802],{"type":302},{"text":6804,"type":26},". 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