CX TrainingBoost Conversions with Proven Psychological Principles

Workshop bei Ergosign in Hamburg - eine Gruppe Menschen in einem Meetingraum.

Convince customers - and retain them.

1-day intensive training courseUsing psychology to increase conversion and customer loyalty

In this practice-oriented training course, you will learn how people make decisions - and how you can use this knowledge to measurably improve your digital customer experience.

We teach the psychological basics with our extensive collection of over 200 scientifically sound psychological and behavioral economic principles and over 100 tried-and-tested guidelines derived from them.

You will learn how people make decisions and how you can use this to improve the design of customer processes and customer contact. We practise what we have learned together and apply the principles to your specific business situation.

What You’ll Get

1-day workshop – held remotely or on-site (up to 15 participants)
Customized content, tailored to your products and customer segments
Unlimited access to our CX Guidelines & Methods Portal
Follow-up workshop including 5 actionable CX recommendations

Request intensive training now

We analyze the entire digital customer journey - from the first click to after-sales support.

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Toni Steimle

Head of Site Zürich & Basel

CX Training: Boost Conversions with Proven Psychological Principles

Why This Training?

A standout Customer Experience (CX) takes more than good usability. To truly design successful digital products, you need to understand how people make decisions.

Our CX training gives you scientifically grounded knowledge that’s directly applicable – to build trust, provide clarity, and drive conversions.

Psychology behind customer decisions
150+ actionable guidelines
Proven impact on conversion rates and customer satisfaction

Who Should Attend?

This training is ideal for anyone looking to improve digital products – strategically or operationally – whether you're in Product Management, Marketing, or UX Design.

Especially relevant for teams in insurance, banking, energy services, and any industry focused on digital product sign-ups and conversion optimization.

Ein Gruppe steht um einen Tisch und ein Mann erklärt etwas zu Collaborative UX Design.

Your Trainers

Toni Steimle – UX Director and expert in behavior-driven product strategy. A leading figure in the Swiss UX scene, Toni brings 25+ years of experience in UX strategy, digital innovation, and creative leadership.

Federica Lignini – Lead Project Manager and specialist in digital process design and CX optimization.

Photo: Toni Steimle of Ergosign on stage during a keynote talk.