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Recap of the Digital Experience Conference 2024
Esther Barra Lead Communication Manager
Christine Gottlieb Head of Corporate Communication
28/11/2024 • 5 minutes reading time
B2B meets B2C – Learning from each other to optimize customer experiences
The second Digital Experience Conference was a resounding success, sparking excitement for the next edition in 2025!
On November 20, 2024, it was once again time: the DXC – Digital Experience Conference – opened its doors for the second time in Saarbrücken. The event brought together professionals from digital customer experience, industry, and marketing to discuss the future of digital solutions. The conference featured a diverse program of talks, panels, and networking opportunities, blurring the lines between B2B and B2C while emphasizing the importance of Digital Experience Platforms (DXPs). Best of all, this year’s DXC took a significant step forward with two parallel tracks.
Two tracks, one mission: rethinking digital experiences
New this year was the introduction of a second track focused specifically on the challenges and opportunities in the industry context. Alongside customer experience, this track also spotlighted the transformation of processes and products. This expanded focus resonated strongly with attendees from across Germany. From Hamburg to Berlin to the Fichtelgebirge, participants gathered with a common goal: to actively shape the future of digital experiences.
Markus Kühner, Oliver Kulpi and Tobias Raab on the DXC24.
Program highlights: sharing knowledge and growing together
The day began with an inspiring welcome from Oliver Kulpi, Managing Director of Ergosign, followed by a keynote from Tobias Raab, Saarbrücken’s City Councilor for Economic Affairs, Social Services, and Digitalization. The packed agenda featured a wealth of topics, including:
Markus Kühner, Managing Director of Ergosign, presented “The State of DXP”, discussing trends, challenges, and solutions in the world of Digital Experience Platforms.
Tobias Zapp (Ergosign) explored the potential of Industry Cloud Platforms for B2B digitalization.
Martin Hetzel (Schrempp edv GmbH) and Sophia Antonin (Ergosign) shared practical strategies for integrating AI into existing ERP systems in their talk “Legacy Software Meets AI.”
Participants had the choice of diving into customer experience (CX) topics or attending the industry panels.
CX Track
Alexander Kopp (Storyblok) explained structured content modeling in a headless CMS.
Nils Buschhüter (Stadtwerke Düsseldorf) and Maximilian Stolz (Ergosign) shared insights into transitioning to headless CMS.
Franziska Pöhlmann, Oliver Rauh, and Dorian Bauer (Ergosign) presented the FichtelApp project, demonstrating how digital solutions can unite regional identity with modern user experiences.
Jeanne Dillschneider (reuschlaw) and Lisa Marie Haag (Ergosign) discussed the intersection of accessibility regulations and design principles, emphasizing inclusivity in digital experiences.
Industry Panel
Discussions on product discovery and strategic product development featured experts from Probat, Point8, SMAL, and Ergosign, highlighting user-centered approaches to technological innovation.
A session on DevOps in the industry context examined metrics, challenges, and balancing quality with speed, moderated by Sophia Schlegel (Ergosign) with insights from HYDAC, Probat, and Point8.
A good vibe in the Industry Panel.
The event was enriched by Bianka Alt’s (Ergosign) sketches, which captured key insights visually, and Anna Böni’s (Ergosign) engaging moderation ensured the day flowed smoothly. Networking opportunities were plentiful, with participants connecting over finger food and refreshments provided by catering partner GLOBUS Markthallen and coffee from Black Hen Products GmbH.
A special thanks to our sponsors, especially Storyblok, a leading headless CMS provider, for their continued support.
Save the Date: Planning for DXC25 is already underway, and we promise an event that will once again exceed expectations. See you in 2025!
The DXC24
Would you like to know more about DXP? Then Tobi Zapp is the right contact for you. Tobias has been working in the UX design environment at Ergosign for over 14 years and supports many of our DXP customers. In recent years, his focus has been primarily on advising companies on the human-centered digitalization of their brand and supporting its implementation.
