Linde MH manufactures forklifts and warehousing equipment with retailers at over 700 locations worldwide. Ergosign's task was redesigning Linde's global online presence and centralizing the company's content management. To this end, the multifaceted requirements of Linde MH's network of retailers had to be considered, along with the design guidelines of both the parent company and the different countries. The solution was a flexible CMS building block system for retailers and partners worldwide. As well as the platform's conception, UX design, and technical implementation, Ergosign has taken over general website maintenance, technical support, editor support, and constant ongoing development of the company's online presence.
Linde MH – Content-Driven Solutions: Full Service by Ergosign
Client
Services
Concept, UX Design, Development, Research & Insights
Industries
Industry, IT & Software
Ergosign designed the global website for Linde Material Handling.
Full Service Worldwide
The Starting Point
Ergosign has supported Linde MH successfully by developing country-specific online presences for several years. The relaunch, the use of templates, and the creation of a module set have created a cohesive Look & Feel for the websites. The independence of the country-specific and retailer-specific content and management via various editors has been solved using the digital experience platform FirstSpirit (CMS system) by e-Spirit. Overall, over 100 websites have gone live, following global requirements and guidelines in their set-up and design.
From Ideation to Helpdesk
Our Approach
From the initial ideation workshop, the first prototype, and today's finished website, constantly changing and developing with new roll-outs across various countries, Ergosign is Linde MH's supportive agency. Ergosign's whole service portfolio has proven useful over the years. Alongside our classic services, UX strategy, UX design, front-end, and CMS development, Ergosign also offers support in all maintenance tasks, provides a help desk with support for technical problems, and offers content support for editors via a ticket system.
Backend with FirstSpirit
The Solution
The FirstSpirit content management system has been implemented to manage content. Alongside the system's initial setup and maintenance, Ergosign takes over the definition and development of the interfaces required to connect various data sources and services (e. g., product databases, external used goods marketplaces, job portals, media asset management, SOLR). Efficient management allows Linde MH to communicate globally and cohesively in various languages. User-friendliness means that multiple editors can quickly and independently work with the system. Ergosign's helpdesk is always available.
Ergosign is a certified e-Spirit partner. Dieser Link führt zu einer externen Seite
Especially when it comes to developing a positive customer experience, a holistic view of the customer journey is immensely important.
Linde Material Handling - "Wir liefern Lösungen"
About the Client
Based in Aschaffenburg, Linde Material Handling GmbH Dieser Link führt zu einer externen Seite is one of the world's largest manufacturers of forklifts and warehousing technology. It has been setting new benchmarks in solutions for industrial trucks, fleet manamgent, driver assistance systems, and services for over 50 years. Linde MH has production and assembly plants as well as a global sales and service network in more than 100 countries, employing over 14,000 members of staff. The company is a European market leader with the brands Linde and Fenwick (France). The company has been part of the KION Group since 2006.
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