FichtelApp — Your digital Companion for the Fichtel Mountains

The FichtelApp is now a digital reflection of the region, encouraging exchange, networking, further development, and participation in the Fichtelgebirge across generations. Now the go-to place for information and regional offers, the app strengthens the sense of belonging; inspires and stimulates local doers as well as the local economy. As so often, the challenge was to consolidate the ideas of different stakeholders. From the large content portfolio, we wanted to develop a captivating app that combines functionality and design.

A public participation project in the district of Wunsiedel led to the idea of this app. It was, therefore, crucial to involve the future local users right from the start. We created a pool of users for different types of testing, such as diary studies and hallway testing. Feedback was thus able to flow into the iterations early and steadily. As an agile project, regular sprint dates and the collaboration with the customer via Miro and Figma led to a particularly impressive app, not least because of the illustrations and animations.